The latest salvo has been fired against the ubiquitous paper receipts, which are clogging up utility drawers everywhere.
Thanks to a massive push by a plethora of corporations hoping to move retail and food transactions through our electronic devices, paper is beginning to seem passé.
Recently a collection of big-gun corporations came together to form a for-profit company designed to capture the consumer's mobile wallet. Merchant Customer Exchange is hoping to move to the center stage in creating a standard form of electronic smartphone payment.
Besides Wal-Mart, Shell and Target, there's a host of others retailers that make up the company, including Lowe's, CVS, 7-11 and Best Buy. MCX said in a press release that it expects many more to join the bandwagon.
Merchant Customer Exchange’s retail giants are keen on offering consumers a commerce experience via smart phones that will supersede the convenience of paying at the register or via other systems.
Then primary goal: Grab a huge share of the mobile wallet market and move consumers to a default digital payment system for purchases.
But, as a bonus, the digital payment system could potentially lead to a fade out of those (sometimes) long receipts and coupons that always seem to clog your pockets after you conduct a transaction at a brick and mortar site.
"This is going to profoundly change things because there will be far less paper, dealing with mobile devices," said retail expert Bob Phibbs, "It has huge implications."
For years now, there have been serious talks about the end of the paper receipt era, but no one seems to have quite mastered a universal platform that’s accepted by most consumers. This time, the storm may be just right to create to create a paperless dream. With more services and products making their way online, companies are rising to the occasion.
"We're seeing everyone moving to take on this challenge," Phibbs said. "It's like going from Betamax to VHS."
But sustainability isn’t the primary reason corporations want to see more online transactions.
"What’s driving (payment systems for mobile devices) is consumer information,” Phibbs said. “These companies want the ability to have everything moving through their system.'"
The digital payment space has heated up in the last few years, with upstart Square making inroads into the brick-and-mortar retail territory that had previously been owned by credit card companies, and Google introducing Google Wallet to go with Google Checkout. In June, Apple let the world know it plans to join the party when it releases the Passbook app with the next version of its mobile operating system.
In addition, many retailers are offering to skip paper and email shoppers a receipt.
So far, the MCX folks are being tight-lipped about the details of the rollout plan, but they do expect to impact paper receipt waste.
"We do not have specific figures yet," said Jeremy Mullman, a spokesman for the newly formed company. "But clearly there is a paper savings related to electronic receipts and coupons."
Mullman said while paper reduction isn’t the main goal of the company, "MCX’s stakeholder companies (do) have strong commitments to sustainability that have been well documented."
What impact this may have on our large the paper pile of receipts is still unclear -- though some are optimistic. "Everyone hates receipts," Bibbs said. "It doesn't serve a purpose now with everything going digital."
According to the American Forest and Paper Association, the average American uses more than 748 pounds of paper per year. In addition, the United States uses 25 percent of the world's paper products.
We don't know exactly how much of that paper is used to print receipts. But even if MCX is successful, it’ll probably take a few years before it makes more than a small dent in the pile.
Image of receipt by Jirsak, courtesy of Shutterstock














Well written. Mr Phibbs is
Well written.
Mr Phibbs is quoted "It's like going from Betamax to VHS." Hmmm.....VHS was an inferior system, that won the race through superior marketing. Not the best analogy, unless prescience was ticking away in his mind....
Hi, This is certainly the
Hi,
This is certainly the right move for major corporations. We have recently performed a research project with 4 of the Top Universities in the States and over 60% of young adults prefer digital receipts and majority of them do not keep the paper receipts. In other words, paper are unnecessary printed for those people. But the major reasons why digital receipts never really took off is the issue related Privacy. Many people are reluctant to give away their personal information such as email addresses or telephone numbers in return for paperless receipts. Therefore, in order to make the service appeals to shoppers, it needs to be able to protect their privacy while allowing them to have a very efficient and seamless way to manage their receipts, make returns or redeem any offers.
Our company, Proximiant (www.proximiant.com), works closely with some of the large retailers to ensure that paperless receipts are being adopted at checkout without intruding shoppers privacy. At the same time, it's not just about converting paper into digital but really bringing lives to receipts.
Dinesh G
Proximiant Inc.
www.proximiant.com
All very well, but what do
All very well, but what do you show security when leaving the premises to prove that you have paid for the goods?
Dear Jennifer, The primary
Dear Jennifer,
The primary reason corporations are using less paper is so that they can cut costs. Many studies have shown this. Sustainability is not a driver but many companies certainly like to make it seem that way. I say this because companies are simply switching the environmental impacts from paper over to electronic communications, and most companies are ignoring those impacts or not properly considering them.
The “go green, go paperless” environmental marketing that is currently taking place against print and paper is misleading and does not meet the requirements of the US Federal Trade Commission as well as best practices for environmental marketing published by ISO 14021. Self-declared claims cannot be vague and they must be factual and verifiable. If companies want to say that one product is “better for the environment” than another, they need to show the results of peer-reviewed studies done by experts, ex: life-cycle assessment studies. Just saying e-statements are better doesn't cut it. In fact, it may not be true in many cases. It always depends on the situation.
Here is an article we recently published on this topic: http://www.twosides.us/Content/rsPDF_252.pdf
The electronic world we live in has a lot of significant global impacts, both social and environmental. Paper is far from passé. A recent 10-country IPSOS survey we conducted showed that 70% of Americans prefer paper for reading and storing documents (http://www.twosides.us/newsitem.asp?NewsID=344). Most people enjoy learning and reading from paper and many other products are now trying to become more renewable and recyclable like paper. In fact, IBM, Dell, Toyota, Ford and many others are now incorporating plant-based material (including cellulose from trees) into their plastic formulations to make the product more renewable and with a lower carbon footprint. Paper already has all this and more.
My recommendation is that people get familiar with best practices for environmental marketing, and follow them. Sustainability is all about setting long term measurable goals for key environmental indicators such as greenhouse gas emissions, water use, solid waste to landfill, etc… Going paperless is not an environmental indicator.
I suggest you visit www.twosides.us for some of the Myths and Facts around print and paper. Our information is science-based and has been reviewed by many experts.
Regards,
Phil Riebel
President and COO
Two Sides U.S., Inc.
I am all for digital
I am all for digital receipts, but making sure there is an open standard and system so consumers can choose which service to pay and process the information is critical for competition and privacy.
In addition a fully electronic integrated system would open up the opportunity for lower the effort of tracking of products purchased and registration of products as long as the system would allow products to be tracked in enough detail.
Upon the paperless receipts leading to many more opportunities for consumers to save, compare, and the industry to compete. Though open access to the platform and ease of integration are what would be critical elements to this paperless design.
This would also help in tracking food and product footprints as more supply chains track the travel of products detail. This means being able to visualize the travel path, carbon footprint of your purchases, and so much more visibility into our purchases impacts. As we tie the information systems together the limits are only that of imagination, data quality, laws of the legal system, and laws of society.
I am all for digital
I am all for digital receipts, but making sure there is an open standard and system so consumers can choose which service to pay and process the information is critical for competition and privacy.
In addition a fully electronic integrated system would open up the opportunity for lower the effort of tracking of products purchased and registration of products as long as the system would allow products to be tracked in enough detail.
Upon the paperless receipts leading to many more opportunities for consumers to save, compare, and the industry to compete. Though open access to the platform and ease of integration are what would be critical elements to this paperless design.
This would also help in tracking food and product footprints as more supply chains track the travel of products detail. This means being able to visualize the travel path, carbon footprint of your purchases, and so much more visibility into our purchases impacts. As we tie the information systems together the limits are only that of imagination, data quality, laws of the legal system, and laws of society.
This is a noble plan and a
This is a noble plan and a startup that I gave some advice to a year or so ago, deals with a number of issues. I will not turn this into an advert but here is the link: http://www.warrantify.com/
1. How do you deal with
1. How do you deal with returns
2. How can you go back and review prices to ensure you were charged correct price
I'm a bit skeptical but agree about getting rid of coated paper
Keep paper receipts,
Keep paper receipts, absolutely. But return to uncoated paper. The coatings compromise their recyclability.