At Method, we believe U.S. Supreme Court justice Louis Brandeis’ statement that sunlight is the best disinfectant (although we’d argue that our antibac spray cleaners may be a close second).
We believe in the value of transparency. We disclose the detailed composition of our products and the practices used to make them. We do this because we feel that transparency is the basis for authenticity and meaningful commitment to social or environmental change.
In our early years, we disclosed formulation ingredients to anyone concerned enough to call or email us. In 2009 we became more proactive, starting with listing all of our formulation ingredients on our website in a detailed format that specifies each ingredient’s name, its function, and the summary of the health and environmental research completed on it. We followed that with an online sustainability guide showing our product development, manufacturing, and company practices.
And in the past year, we’ve moved to listing all of the technical formulation ingredients on product labels. This level of disclosure has one primary goal: to allow stakeholders to make better informed decisions about Method and the products we create.
However, this commitment to transparency brings its share of headaches too. For one, it adds logistical complexity in the need to synchronize label and formulation updates. The detailed ingredient lists can also sound pretty technical (a few advocates have written to ask us why our products contain “chemicals” like sodium gluconate, which is a safe, biodegradable chelant derived from corn). Not to mention, we’ve likely helped some of our competitors reduce their analysis costs by clearly listing what’s in all of our products.
Next page: Misreported ingredient listings