This article has been corrected to reflect the fact that nearly 60 percent of low-income American homes -- not 60 million American homes -- need a PC. GreenBiz regrets the error.
The scope of America’s digital divide became more starkly apparent to me recently after watching the landing of the Curiosity rover on Mars. It was a stunning technological achievement.
But about 48 hours later I was listening to Federal Communications Commission Chairman Julius Genachowski outline the scope of our technology gap in this country -- an enormous disparity in digital access, training and skills that limits the horizons of millions of low-income Americans.
We can put a rover on Mars, yet 100 million citizens are without broadband access and 66 million Americans lack basic digital literacy skills. Nearly 60 percent of low-income American homes need a PC -- technology that for most of us is as fundamental to day-to-day life as a phone or refrigerator.
Chairman Genachowski made his remarks while helping Redemtech launch PC Pledge 100, a nationwide computer donation campaign aimed at American corporations, which will provide thousands of school age children with home PCs and laptops at a price within their families’ financial means.
PC Pledge 100 supports Connect2Compete (C2C), a public-private initiative launched by Chairman Genachowski late last year to narrow the digital divide through free digital literacy training, discounted high-speed Internet and affordable computers for low-income Americans. Through PC Pledge 100, businesses and other organizations can donate 100 or more qualifying computers to provide much-needed technology for low-income Americans who participate in C2C.
Why does this matter to big companies? The initiatives illustrate how businesses can convert low-value surplus IT into a strategic asset that delivers real value on the triple bottom line of social, environmental and financial results.
While the statistics on the digital divide can seem overwhelming, there are actually enough surplus computers in corporate America to provide a PC for every family eligible for C2C. According to Gartner, the leading IT consultancy to business leaders around the world, every year more than 17 million computers with plenty of useful life left are prematurely retired from U.S. businesses. It is not uncommon for PCs to be replaced in businesses where the user is still satisfied with the computer.
PC Pledge 100 is designed to connect this fallow supply with nearly seven million families in the U.S. to be eligible for C2C. Computers thatare outdated by corporate standards may be perfect for low-income families or non-profit organizations that just need basic functionality like word processing, email and Web browsing.
Next page: Shockingly small percentage of surplus corporate PCs are donated