KFC chickens out on unsustainable packaging

KFC's iconic red bucket is going green, after the company has ditched packaging suppliers accused of using wood harvested from protected forests.

The U.K. arm of the company this week updated its policy statement on packaging sourcing after coming under fire from campaign group Greenpeace in May for its links to companies accused of logging Indonesian rainforests.

A year-long Greenpeace investigation found packaging used in some of KFC's U.K. stores contained significant levels of mixed tropical hardwood, which it said is a clear indicator of rainforest timber.

The campaign group tracked a number of these products back to Asia Pulp & Paper (APP), one of the largest pulp and paper manufacturers in the world and a company that Greenpeace has repeatedly accused of using wood from the Indonesian rainforest.

KFC U.K. has now said it will only work with suppliers that can "demonstrate sustainable forestry management throughout their supply chain and that are not actively involved in rain forest clearance."

It has also committed to ensuring any virgin material that is used does not contain mixed tropical hardwoods and plans to increase its use of Forest Stewardship Council (FSC) accredited paper or cardboard with an overall goal of using 100 percent certified supplies.

Photo credit: TonyV3112 / Shutterstock.com

Next page: Strong message to business community