One of the benefits of a sustainability perspective is it encourages one to look for connections between spheres assumed to have little to do with each other. Therefore, by bringing together the two separate worlds of sustainable business and sustainable policy, Eban Goldstein’s recent GreenBiz article, "Sustainability policy careers: Changing the rules of the game" helps us begin to see new possibilities in an area that has tended to be neglected or devoid of creative thought. (A second recent article that did this was Anna Clark’s “What goes in the toolbox,” which describes three government programs that can be used as “starter kits” by those in business. Another useful take on it is David Levine’s “You are the policy leaders we have been waiting for.”)
Having worked in both areas, run a sustainability seminar series within government, written term papers and taught a graduate class on their connection — where I found little worthwhile sustainability readings to assign — I’m gratified to see these new efforts. It’s also satisfying to see students receive advice that most of us did not have access to at that point in our lives. While we can go even deeper in defining the relationship between these two areas, I can endorse much (but not all) of what Eban had to say.
Towards the main goal of providing guidance to students who are deciding between careers in the worlds of public policy and sustainable business, Eban reminds us about the need for both. He raises some excellent and rare points in mentioning the “overlap” in business and policy skill sets; the distinction between leadership and management; the value of the keywords “imagine” and “innovation”; and the possibility for a synergistic connection between the business and policy worlds.
Eban also offers some more conventional ideas I don’t agree with as much. I have rarely seen anyone in the government policy world seek to change the rules of the game, the way Eban describes their role (although I wish they would). Instead, they're often ducking their heads, hoping to stick it out until their pension kicks in, the results of years of a beat-down. At times, they may be able to move the needle a bit, and sometimes they do surprise you (two sustainable business initiatives I’m watching may conceivably do more than that). And, of course, excess caution is not limited to any one sector.
Next page: Wanted: Sustainability changemaker