Companies behind this year's new televisions, mobile phones, appliances and numerous electronics gadgets are all trying to point out each product's unique features and innovative characteristics. They're competing for air time, after all.
But there is one sensibility they all share this year – a much sharper focus on leading-edge energy efficiency and other sustainable business considerations.
In the past, news about bigger screens or faster performance might have been the sole focus of competitive marketing campaigns. Now, energy conservation or better battery performance are also held up for consumer consideration on the checklist of critically important specifications.
There has been a veritable barrage of examples over the past several weeks, especially from two of the biggest names in consumer electronics and appliances – Korea's LG Electronics and Samsung Electronics.
"The electronics industry is evolving at an unparalleled rate, largely due to consumer preference, energy regulations, and corporate sustainability practices," said Sara Greenstein, president of UL Environment, an independent organization that is helping companies validate their claims.
It is also allied with EPEAT, which manages a registry of environmental rating for electronics and computing technology.
"Companies like Samsung are rising to the challenge to lessen the environmental impacts typically associated with these products," Greenstein said.
Samsung Scores Industry First
Two Samsung LED televisions, for example, are the first products to be blessed with the rigorous IEEE 1680 sustainable product certification, verified by UL Environment.
Next page: Achieving a positive rating