Who's leading the corporate sustainability Twitterati?

Who's leading the corporate sustainability Twitterati?

Sure, you’ve got a Twitter account. But what are you doing with it? Oh, and is anyone out there actually listening?

Those are nontrivial questions in our social-media-driven world. Everyone, it seems, is a brand ambassador. But who’s really effective?

We recently went through the Twitter stats of sustainability and corporate responsibility professionals in large companies to see who’s being followed, retweeted and otherwise wielding influence in social media.

This is no mere list of sustainability execs with Twitter accounts. (We've already done that.) Rather, we analyzed Klout and PeerIndex scores to arrive at our own unique ranking based on audience, activity and authority. In general, the leaders on this list have built a strong following -- with high-ranked followers -- and tweet with some regularity. They've built authority in the real world, and leveraged it to gain more thought leadership via social media.

The result is the first GreenBiz Twitter Index, which shows who’s having an impact -- and who’s just ticking the box.

 

Name

Company

Title

Handle

GreenBiz Index

Leaders

Niall Dunne

BT

Chief Sustainability Officer

@bluNiall

57

Dave Stangis

Campbell's Soup

Vice President, CSR

@DaveStangis

56

Hannah Jones

Nike

VP of Sustainable Business & Innovation

@hjones_nike

53

Peter Graf

SAP

Chief Sustainability Officer

@PeterGGraf

52

Suzanne Fallender

Intel

Director of CSR Strategy & Communications

@sfallender

50

Jessica Hubbard

Houghton Mifflin

Director of CSR

@JessSF

49

Ashley Nixon

Shell

NGO & Stakeholder Relations Manager

@JAshleyNixon

49

Asheen Phansey

Dassault Systèmes

Environmental Sustainability Manager

@asheen

48

Tim Mohin

AMD

Director of Corporate Responsibility

@TimMohinAMD

47

Lori Duvall

EBay

Director of Operational Sustainability

@fiercefern

47

Andy Wales

SABMiller

SVP Sustainable Development

@AndyCWales

47

Bruno Sarda

Dell

Sustainability Operations

@bruno68

46

Darren Beck

Sprint

Director of Environmental Initiatives

@DarrenBeck

46

Kevin Anton

Alcoa

Vice President and Chief Sustainability Officer

@KevinJAnton

43

Bea Perez

Coca-Cola

Chief Sustainability Officer

@BeaperezBea

42

Jacob Sterling

Maersk

Global Head of Environment and CSR

@jacobasterling

42

Mark Greenlaw

Cognizant

VP, Sustainability & Educational Affairs

@MarkSGreenlaw

42

Shannon Schuyler

PwC

Corporate Responsibility

@ShannonSchuyler

41

Leo Raudys

Best Buy

Senior Director, Environmental Sustainability

@LeoRaudys

40

Learners

Keith Sutter

Johnson & Johnson

Sr. Product Director – Sustainable Brand Marketing

@keithsutter

40

Neil Hawkins

Dow Chemical

VP Sustainability & Environment, Health, & Safety

@neilchawkins

40

Kim Marotta

MillerCoors

Director of Sustainability

@KimMarotta

40

Stephanie Rico

Wells Fargo

Vice President, Environmental Affairs

@Steph_Rico

39

James Gowen

Verizon

Chief Sustainbility Officer and VP of Supply Chain Operations

@JamesGowen

38

Anisa Costa

Tiffany's

Vice President of Global Corporate Sustainability

@anisanyc

37

TJ DiCaprio

Microsoft

Senior Director, Carbon and Energy

@tjdicaprio

36

Robert Beinstein

CH2MHill

Director, Sustainable Development Programs

@bobbeinstein

36

Tom Gosselin

DNV

Sustainability Director

@TomAGosselinDNV

35

Cynthia Curtis

CA Technologies

Vice President and Chief Sustainability Officer

@CynthiaCurtis

34

Kate Heiny

Target

Senior Group Manager, Sustainability

@kateheiny

33

Tod Arbogast

Avon

Vice President, Sustainability and Corporate Responsibility

@Tod_Arbogast

32

Josh Henretig

Microsoft

Senior Manager for Sustainability

@jhenretig

30

Yalmaz Siddiqui

Office Depot

Senior Director, Environmental Strategy

@yalmazsiddiqui

30

Susan Rochford

Legrand North America

Vice President, Energy Efficiency, Sustainability and Public Policy

@SusanRochford2

30

Mitch Jackson

FedEx

Vice President, Environmental Affairs and Sustainability

@Mitch_Jackson

30

Michael Kapalko

SCA

Sustainability Marketing Manager

@mikekapalko

29

Lurkers

Kathrin Winkler

EMC

Vice President and Chief Sustainability Officer

@KathrinRWinkler

28

Jim Hanna

Starbucks

Director of Environmental Affairs

@Jim_Starbucks

28

Lynelle Cameron

Autodesk

Senior Director, Sustainability and Philanthropy

@lynellecameron

27

Marty Etzel

SAP

Vice President, Energy and Resources

@metzel0407

27

Diane Holdorf

Kellogg

Chief Sustainability Officer, VP EHS

@DianeBHoldorf

27

Trisa Thompson

Dell

Vice President, Corporate Social Responsibility

@TrisaDellCRO

27

Wood Turner

Stonyfield Farm

VP Sustainability Innovation

@doubleut

26

Beau Engman

Johnson Controls

Vice President Commercial Energy Systems

@BeauEngman

26

Nicola Peill-Moetler

Akamai

Director, Sustainability

@greenqween

26

Christina Page

Yahoo

Global Director, Energy and Sustainability Strategy

@greenumerations

25

Bob Langert

McDonald's

Corporate Vice President, Sustainability

@csrmcd

23

Frank O'Brien-Bernini

Owens-Corning

Chief Sustainability Officer

@FOB_GreenTweets

23

Melissa Gray

Rackspace

Global Sustainability

@GreenRacker

21

Mark Newton

Timberland

Vice President of Corporate Social Responsibility

@tbl_newton

21

Steve Hasbrook

Brady Corp.

Director of Sustainability

@hazbrook

21

Holly Emerson

Ingersoll Rand

Senior Analyst, Center for Energy Efficiency and Sustainability

@nchockeychick

21

David Lear

Dell

Director, Sustainable Business

@learatdell

16

 

Did we miss someone?  Let us know in the comments below.