Who's leading the corporate sustainability Twitterati?

Sure, you’ve got a Twitter account. But what are you doing with it? Oh, and is anyone out there actually listening?

Those are nontrivial questions in our social-media-driven world. Everyone, it seems, is a brand ambassador. But who’s really effective?

We recently went through the Twitter stats of sustainability and corporate responsibility professionals in large companies to see who’s being followed, retweeted and otherwise wielding influence in social media.

This is no mere list of sustainability execs with Twitter accounts. (We've already done that.) Rather, we analyzed Klout and PeerIndex scores to arrive at our own unique ranking based on audience, activity and authority. In general, the leaders on this list have built a strong following -- with high-ranked followers -- and tweet with some regularity. They've built authority in the real world, and leveraged it to gain more thought leadership via social media.

The result is the first GreenBiz Twitter Index, which shows who’s having an impact -- and who’s just ticking the box.

 

Name Company Title Handle GreenBiz Index

Leaders

Niall Dunne BT Chief Sustainability Officer @bluNiall 57
Dave Stangis Campbell's Soup Vice President, CSR @DaveStangis 56
Hannah Jones Nike VP of Sustainable Business & Innovation @hjones_nike 53
Peter Graf SAP Chief Sustainability Officer @PeterGGraf 52
Suzanne Fallender Intel Director of CSR Strategy & Communications @sfallender 50
Jessica Hubbard Houghton Mifflin Director of CSR @JessSF 49
Ashley Nixon Shell NGO & Stakeholder Relations Manager @JAshleyNixon 49
Asheen Phansey Dassault Systèmes Environmental Sustainability Manager @asheen 48
Tim Mohin AMD Director of Corporate Responsibility @TimMohinAMD 47
Lori Duvall EBay Director of Operational Sustainability @fiercefern 47
Andy Wales SABMiller SVP Sustainable Development @AndyCWales 47
Bruno Sarda Dell Sustainability Operations @bruno68 46
Darren Beck Sprint Director of Environmental Initiatives @DarrenBeck 46
Kevin Anton Alcoa Vice President and Chief Sustainability Officer @KevinJAnton 43
Bea Perez Coca-Cola Chief Sustainability Officer @BeaperezBea 42
Jacob Sterling Maersk Global Head of Environment and CSR @jacobasterling 42
Mark Greenlaw Cognizant VP, Sustainability & Educational Affairs @MarkSGreenlaw 42
Shannon Schuyler PwC Corporate Responsibility @ShannonSchuyler 41
Leo Raudys Best Buy Senior Director, Environmental Sustainability @LeoRaudys 40

Learners

Keith Sutter Johnson & Johnson Sr. Product Director – Sustainable Brand Marketing @keithsutter 40
Neil Hawkins Dow Chemical VP Sustainability & Environment, Health, & Safety @neilchawkins 40
Kim Marotta MillerCoors Director of Sustainability @KimMarotta 40
Stephanie Rico Wells Fargo Vice President, Environmental Affairs @Steph_Rico 39
James Gowen Verizon Chief Sustainbility Officer and VP of Supply Chain Operations @JamesGowen 38
Anisa Costa Tiffany's Vice President of Global Corporate Sustainability @anisanyc 37
TJ DiCaprio Microsoft Senior Director, Carbon and Energy @tjdicaprio 36
Robert Beinstein CH2MHill Director, Sustainable Development Programs @bobbeinstein 36
Tom Gosselin DNV Sustainability Director @TomAGosselinDNV 35
Cynthia Curtis CA Technologies Vice President and Chief Sustainability Officer @CynthiaCurtis 34
Kate Heiny Target Senior Group Manager, Sustainability @kateheiny 33
Tod Arbogast Avon Vice President, Sustainability and Corporate Responsibility @Tod_Arbogast 32
Josh Henretig Microsoft Senior Manager for Sustainability @jhenretig 30
Yalmaz Siddiqui Office Depot Senior Director, Environmental Strategy @yalmazsiddiqui 30
Susan Rochford Legrand North America Vice President, Energy Efficiency, Sustainability and Public Policy @SusanRochford2 30
Mitch Jackson FedEx Vice President, Environmental Affairs and Sustainability @Mitch_Jackson 30
Michael Kapalko SCA Sustainability Marketing Manager @mikekapalko 29

Lurkers

Kathrin Winkler EMC Vice President and Chief Sustainability Officer @KathrinRWinkler 28
Jim Hanna Starbucks Director of Environmental Affairs @Jim_Starbucks 28
Lynelle Cameron Autodesk Senior Director, Sustainability and Philanthropy @lynellecameron 27
Marty Etzel SAP Vice President, Energy and Resources @metzel0407 27
Diane Holdorf Kellogg Chief Sustainability Officer, VP EHS @DianeBHoldorf 27
Trisa Thompson Dell Vice President, Corporate Social Responsibility @TrisaDellCRO 27
Wood Turner Stonyfield Farm VP Sustainability Innovation @doubleut 26
Beau Engman Johnson Controls Vice President Commercial Energy Systems @BeauEngman 26
Nicola Peill-Moetler Akamai Director, Sustainability @greenqween 26
Christina Page Yahoo Global Director, Energy and Sustainability Strategy @greenumerations 25
Bob Langert McDonald's Corporate Vice President, Sustainability @csrmcd 23
Frank O'Brien-Bernini Owens-Corning Chief Sustainability Officer @FOB_GreenTweets 23
Melissa Gray Rackspace Global Sustainability @GreenRacker 21
Mark Newton Timberland Vice President of Corporate Social Responsibility @tbl_newton 21
Steve Hasbrook Brady Corp. Director of Sustainability @hazbrook 21
Holly Emerson Ingersoll Rand Senior Analyst, Center for Energy Efficiency and Sustainability @nchockeychick 21
David Lear Dell Director, Sustainable Business @learatdell 16

 

Did we miss someone?  Let us know in the comments below.