Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

Allowing consumers to take charge of their buying experiences could make companies' buying and selling process more cost effective.

Sustainability reports are being held to higher standards than before: They're being asked to relate sustainability to continued business. Are you in?

In the broadest sense, material issues are simply those that have a great impact on a company's ability to do business. In essence, it's simply risk
assessment: A firm looks at all the issues that can affect it and identifies those that matter most and require attention.

In the broadest sense, material issues are simply those that have a great impact on a company's ability to do business. In essence, it's simply risk
assessment: A firm looks at all the issues that can affect it and identifies those that matter most and require attention.

Universities are a hotbed of sustainability action, including in procurement. Here's how to get your green products and services on their radar.

The green group appears to have LEGO in its crosshairs, but Big Oil is the true target. Here's the lesson for your company.

At a GreenBiz webcast this week, execs from J&J, Microsoft and Walmart discussed on the future of renewables and utilities.

This GreenBiz webcast, moderated by Suzanne Shelton, will address the changing utility landscape and ways to succeed in it.

Utilities are under pressure to get consumers to use less power. But how can we entice them to make permanent changes?

In sustainability communications, even synonyms can inspire vastly different reactions. How do we select the right words to motivate Americans?