Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

Linking climate change to national security might just change the way consumers think about energy consumption.
The restaurant chain showed grace under pressure when its credentials were questioned.
Retailers are going all in on connected-home tech, but a "chicken or egg" game remains at play.
Sustainability claims shouldn't be taken lightly.
How to create advertising and marketing messages to change consumer behavior.
In this video, the Environmental Defense Fund uses the simple concept of a lever to tell the complex story of business influence on supply chains.
Do green buzzwords such as "eco-friendly" or "renewable" please consumers? Depends on the word; sometimes they're a turnoff.
Georgia reversed its policy of rewarding drivers of zero emissions vehicles and added a fee for drivers of EV cars. What's that going to mean for Atlanta air?
Here's why the "on demand" economy is brightening the outlook for solar among younger "true believers."
You thought sustainability was just an added bonus when it comes to brand loyalty? Think again.