Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

In this video, the Environmental Defense Fund uses the simple concept of a lever to tell the complex story of business influence on supply chains.
Do green buzzwords such as "eco-friendly" or "renewable" please consumers? Depends on the word; sometimes they're a turnoff.
Georgia reversed its policy of rewarding drivers of zero emissions vehicles and added a fee for drivers of EV cars. What's that going to mean for Atlanta air?
Here's why the "on demand" economy is brightening the outlook for solar among younger "true believers."
You thought sustainability was just an added bonus when it comes to brand loyalty? Think again.
Automatic bill pay lets customers tune out, ignoring the money and energy they waste. How can we make life smoother and yet sustainable?
Despite buy-in from "Prius Patriots," the hybrid is suffering from slow sales and even slurs including "un-American." What can Toyota do?
There's a disconnect between beliefs and behaviors. How do we turn high-minded green ideals into action?
At the 2015 International Builders Show, only a handful of companies mentioned sustainability. Here's what product makers can do about it.
Allowing consumers to take charge of their buying experiences could make companies' buying and selling process more cost effective.