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Welcome to GreenBiz 2.0!
We've been working long hours behind the scenes to make GreenBiz.com and our sister sites even more useful and information-packed. At last, we're ready to unveil it.
We have redesigned the look and feel of GreenBiz.com and all our sister sites to make it easier for you to navigate and explore. All the same great news and resources are still here, and here is a short overview of all the new additions and changes to the sites.
If you have any questions, comments or suggestions about the new design, send a note to Carlie Peterson at carlie@greenerworldmedia.com.
Thanks for reading!
Joel Makower, Executive Editor
- Beyond Recycling: Responsible Paper Purchasing
Companies can make an enormous difference in the global environment and forest communities by adopting strict purchasing policies. ...
- On The Need for Green MBAs
Experts of all stripes are predicting that green innovations are the last best hope for us to solve our environmental crises. In order to make the innovations a reality, we ...- Toward a Real-Time Macroethical Assessment for Sustainability
As shown by the current uproar over the use of food crops as stock for alternative fuels, we need to incorporate a flexible and highly adaptive system of ethical guidelines ... - On The Need for Green MBAs
GreenBiz.com
All Sites
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Two Steps Forward
Exxon, the Rockefellers, and the Future of Big Oil
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Corporate America
A $3 trillion climate-change battle
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Marketing Green
Reframing Global Warming Across the Political Spectrum
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The Triple Bottom Line
Timberland And Stonyfield Farms--Two Little Guys Showing The Big Guys How It's Done
TerraCycle: Worm Poop and So Much More
Tom Szaky, CEO of a company that made its name selling fertilizer made from worm castings, talks to GreenBiz Radio about making the greenest possible products from other people's trash, turning the production cycle on its ear, and other ways that companies can design products that turn waste into gold.
> Listen to More Podcasts
Marketing & Communications
In the world of "green," marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section we look at how companies are succeeding in conveying to customers how green their products are.
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Seth Goldman, the founder of Honest Tea, says his deal with Coke is a way to remain true to his mission, as well as how socially responsible companies can make a real impact on society.
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SAN FRANCISCO, Calif. -- Pharmacy retailer CVS Caremark plans to phase out toxic chemicals from its house-branded products in favor of safer alternatives. The company detailed the new policy in its first Corporate Social Responsibility report that was released earlier this week. The policy was formally adopted earlier this year.
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TEMPE, Ariz. -- Dow's project, lauded as the best of the year by crisis-management software company ESS and BNP Media, saved the company more than $2 million by using IT to streamline and improve the accuracy of its reporting processes.
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These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are still evolving, familiarity with green products is just emerging and purchase behavior is inconsistent within and across categories. As such, marketers tend to look for targetable demographic groups or behaviors that have a higher propensity for green.
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LONDON, UNITED KINGDOM -- The Advertising Standards Authority received 561 complaints about environmental and green claims in advertising last year, more than four times the amount of complaints in 2006.
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BOSTON, Mass. -- Ceres and the Association of Chartered Certified Accountants recognized Ford and Timberland as top sustainability reporters in their annual competition that judges transparency in corporate environmental and social reporting.
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SAN FRANCISCO, Calif. -- Dr. Bronner’s Magic Soaps filed a lawsuit this week against several competing personal care brands alleging the companies, such as Estee Lauder, Juice Organics and Stella McCartney CARE, are misleading consumers with false organic labeling.
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LONDON, UNITED KINGDOM -- Business intelligence software developer SAS has releases SAS for Sustainability Management to help companies better understand their current and future environmental impact.
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LONDON, UNITED KINGDOM -- Shoppers at Tesco supermarkets can now see the carbon footprint of certain items just by checking the label.
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Most agree that there are millions of consumers out there willing to pay extra for safer and healthier products, and many others who are willing to make earth-friendly choices only because they care about the future or the planet. The truth is, green consumers are a moving target for media planners, and it gets even messier when you factor in the effectiveness of the messaging.
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OAKLAND, Calif. -- Submissions of environmentally-focused trademarks applications helped create the busiest year since 2000 for the U.S. Patent and Trademark Office.
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OAKLAND, Calif. -- The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day '08.
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For companies aiming to latch onto society's increased focus on the environment, Earth Day is the time to do it. Business participation in the day ranges from sales to teaching tools, and while some actions are more light green than others, many businesses are putting forth real, substantial efforts.
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LONDON, UNITED KINGDOM -- A study released by Business for Social Responsibility and Forum for the Future looks at the past, present and future of green labeling schemes, and suggests ways for companies to live up to the promises made by their products.
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BOSTON, Mass. -- The 2008 Green Gap Survey found that while about half of U.S. residents think companies are being truthful in their green messages, even more would support increased government regulation of green claims.
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