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Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying "green" as a component of their value proposition.
News
As consumers, we define ourselves by the brands we keep. We believe in them, yet they seldom give us new reasons to do so. But that's changing now as we find ourselves in the early stages of a new industrial revolution. ...
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Editor's Choice
Nanomaterials are an industrial revolution in a microcosm with the potential to yield extraordinary health, environmental and other global social benefits. But they're substantially unregulated,...
Now that Walmart has finally unveiled its audacious Sustainability Index, it's time to take a more sober assessment of what's really going on here. In short, there is both more and less going on...
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State of Green Business
Design & Packaging
After many years of operating in separate worlds, sustainable business practices and green technology are finding common cause for the greater good. ...
- Packaging Companies Rethink the Box: The State of Green Business 2010
- Food Companies Put Their Supply Chains on the Menu: The State of Green Business 2010
- Toxics Become a Strategic Issue: The State of Green Business 2010
- IT Aims to Save the World: The State of Green Business 2010
- Greener Fleets Hit the Streets: The State of Green Business 2010
Five Winds International has created a new website to help companies meet supplier sustainability requirements being imposed by retailers.
...- ExxonMobil Takes Third Place in Big Oil Sustainability Rankings
- Tesco, Nestle Among UK Firms Planning Big Packaging Cuts
- Cradle to Cradle Certifications Top 300
GreenerDesign.com - Sustainability Rankings for ICT Industry Put Vodafone, Nokia, HP on Top
- Despite Supplier Audits, Apple Investors Demand More GreenerComputing.com
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
Featured Resources
This slideshow from Cisco Systems outlines some of the steps the company has taken to...- This white paper from Environmental Defense Fund and fleet management company PHH Arval...
- This report highlights 16 bad actor chemicals in widespread use in California. What they...
- This report from the U.N. Environment Programme looks at the growth of e-waste generated...
To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
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Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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