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Defining Ecodesign Through Awards
Jane Savage, a judge for the International Design Excellence Awards, speaks with GreenBiz Radio about highlights from the ecodesign category and the key aspects of quality green designs.
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- Climate Change: An Urgent Case for Altering our Practices
Although it seems that businesses of all types are at or nearing a tipping point in terms of concern about their environmental impact, we may also be on the verge of ...
- My Company Just Started a Sustainability Department -- What Do I Do Now?
Getting a green team off the ground is just the start. Here's a handy primer to what it means to join in your organization's efforts to go green -- from basic ...- Going Green From the Inside Out
TAC recently embarked on six-month initiative to train 5,000 employees about energy demand across the globe and the challenges that go along with meeting it. Employees also ... - My Company Just Started a Sustainability Department -- What Do I Do Now?
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Two Steps Forward
California Puts Green Chemistry Under the Microscope
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Corporate America
What’s cooking at JPMorgan?
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Marketing Green
Getting Smart About Green Targeting
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Marketing
Making a green product or service is one thing. Getting people to buy it is another. That requires marketing, an age-old activity that is equal parts art and science. As more companies -- and their advertising, marketing, and public relations partners -- engage in green marketing, and as public awareness and concern over environmental issues rises, the challenges of green marketers will become increasingly vexing and complex.
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NEW YORK, N.Y. -- The National Advertising Division of the Council of Better Business Bureaus has told Clorox it should alter some of the claims about its Green Works cleaning products.
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LONDON, UNITED KINGDOM -- The U.K.'s Advertising Standards Authority ruled against a Shell ad that referred to an oil sands project and refinery expansion as sustainable methods of providing energy.
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BENTONVILLE, Ark. -- The retailer is gathering items for next year's Earth Day promotion, hoping to give customers more information on how the products are better for the environment.
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SAN FRANCISCO, Calif. -- Outlaw Consulting surveyed 100 of its trendsetter panelists about their favorite green brands and came up with an eclectic list of the top 15 products, services and retailers that Generation Y consumers perceive as being the most eco-friendly.
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There’s a fair bit of cynicism out there about Product (Red), the celebrity-inspired idea that we can help poor victims of AIDS in Africa by going shopping.
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An Interview with Amy Hebard, Chief Research Officer and Founder, earthsense.
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It seems like everyone is signing up and logging in to Facebook, LinkedIn, Myspace and countless other social networks; according to a recent study, five of these are among the most fertile ground for green messaging, provided your company follows these do's and don'ts for the online world.
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Jeffrey Hollender, the founder, CEO at Seventh Generation, published a counterpoint to my recent post, How Bad Is Greenwashing, Really?
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OAKLAND, Calif. -- The number of people concerned about climate change continues growing, but they aren't convinced that the business sector is doing as much as it should because companies are failing to adequately communicate their climate change-related efforts, according to a new study.
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TOKYO, -- Toyota plans to offer solar-powered air conditioning on its next-generation Prius cars, according to the Nikkei business daily, and General Motors is considering a new Chevrolet mini car for the U.S.
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Recently, the Canadian Standards Association updated its guide for making environmental claims.
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CANBERRA, -- Advertising claims in Australia about the environmental impact of a Goodyear tire were named misleading, prompting the company to apologize for the statements and offer customers partial refunds.
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OTTAWA, Ontario, CANADA -- A new guide for environmental claims in advertising and labeling encourages companies to be as specific as possible.
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OAKLAND, Calif. -- According to reports released by Porter Novelli and the Shelton Group, most consumers are unclear what products and projects are needed to go green, while a small subset of the population -- dubbed 'greenfluencers' by Porter Novelli -- are leading the charge in eco-consciousness.
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Consumers are feeling overloaded by the constant barrage of environmental claims being made by businesses. Here are five tips that can help companies cut through the green clutter.
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