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When Printing, Every Design Choice Matters
Until the day of the paperless business arrives, companies have plenty of options to reduce the impact of their graphic design and printing operations. Debra Rizzi explains how Rizco Design is helping clients make better choices.
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Two Steps Forward
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Corporate America
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Marketing Green
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PR
Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
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WASHINGTON, D.C. -- An EcoPinion Survey found that customers are interested in incentives for green products and services from utilities, but they prefer upfront, as opposed to long-term, savings.
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It seems like everyone is signing up and logging in to Facebook, LinkedIn, Myspace and countless other social networks; according to a recent study, five of these are among the most fertile ground for green messaging, provided your company follows these do's and don'ts for the online world.
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OAKLAND, Calif. -- The Honda FCX Clarity is the Japanese company's new hydrogen fuel-cell vehicle that will go on sale in a very limited fashion this year; in the meantime, oil companies and automakers are feeling pressure from all sides due to rising gas prices.
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OAKLAND, Calif. -- Most Americans and Britons believe the environment was in better shape five years ago, according to the 2008 ImagePower Green Brands Survey, which also discovered that Whole Foods and Body Shop were deemed the greenest brands. Participants ranked the environment behind economic and energy issues in terms of concern.
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Seth Goldman, the founder of Honest Tea, says his deal with Coke is a way to remain true to his mission, as well as how socially responsible companies can make a real impact on society.
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LONDON, UNITED KINGDOM -- Shoppers at Tesco supermarkets can now see the carbon footprint of certain items just by checking the label.
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OAKLAND, Calif. -- The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day '08.
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BOSTON, Mass. -- The 2008 Green Gap Survey found that while about half of U.S. residents think companies are being truthful in their green messages, even more would support increased government regulation of green claims.
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LONDON, UNITED KINGDOM -- A survey of UK opinion makers reveals what companies are seen as the biggest green winners and greenwashers, and what people think are the motives behind greener business.
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NEW YORK, N.Y. -- Greenwash doesn't fly with consumers and bloggers, and can set tongues wagging online, according to a new report.
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OAKLAND, Calif. -- Brandchannel.com asked 2,000 readers which brand they think is truly going green. The most frequently given answer: no one. The remaining top 19 responses range from established green brands like Seventh Generation to larger companies like Wal-Mart that are making changes.
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Today, many executives, and especially those working in carbon-intensive industries, are grappling with how future carbon regulation may impact their businesses and industries.
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Sustainability champions who underestimate the human factor can never facilitate genuine change in their organizations. If you learn how to sell people on your green idea, you'll make your company more competitive and create a cleaner world at the same time.
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While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.
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Enterprise Rent-A-Car is one of the nation's top family-owned businesses, a $12 billion behemoth that dominates its industry. But CEO Andy Taylor feared it all could vanish in a puff of CO2. It was time to get greener. And quick.
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