Cradle to Cradle seeks to educate readers about Cradle to Cradle concepts, offer insight and commentary on sustainability issues pertinent to businesses and provide inspiration with examples of how companies are successfully implementing sustainable initiatives.
Cradle to Cradle is a design framework that calls for going beyond minimizing harm (eco-efficiency) towards creating a beneficial footprint (eco-effectiveness). These principles promote the use of healthy materials that flow in infinite use cycles, powering with renewable energy, and respecting natural and human systems.
This blog is written by McDonough Braungart Design Chemistry (MBDC), a global consulting firm that leads companies toward sustainable growth.
Cradle to Cradle Contributors
Jay Bolus is vice president of technical operations for McDonough Braungart Design Chemistry (MBDC), which helps companies leave a positive footprint on the planet by implementing the Cradle to Cradle design framework.
Tish Tablan is the Communications and Business Development Manager at McDonough Braungart Design Chemistry (MBDC), a consulting company that helps companies leave a positive impact on the planet by implementing the Cradle to Cradle design framework. Tish has spent over a decade focused on helping communities and organizations understand complex environmental issues and create solutions.
Kira Gould is director of communications for William McDonough, a contributing editor at Metropolis magazine and co-author of "Women in Green: Voices of Sustainable Design" (Ecotone, 2007).