Methodology

Why constraining your sustainability strategy is a smart move
By Drummond Lawson, October 25, 2012
Here are five reasons why adopting this strategy gives your company a competitive advantage.

Transparency crusaders wield double-edged sword
By Drummond Lawson, September 27, 2012
What could go wrong with an attempt to rate healthy cleaning products?
Commercializing the rising tide of ocean plastic
By Drummond Lawson, August 23, 2012
Can a small group of beachcombers revolutionize plastics packaging?
Why green chemistry is a major driver of product innovation
By Drummond Lawson, July 26, 2012
Better-designed and greener ways have taken root among researchers and industry, and it's not just about removing hazardous chemicals from the hood.
Can Scale Limit Innovation?
By Drummond Lawson, October 16, 2011
It's a well established fact that big companies, especially those dominant in their categories, have a hard time innovating. Is there a way to overcome the status quo on behalf of...
How Cradle-to-Cradle Became a Foundation for Method's Design
By Drummond Lawson, June 20, 2011
A recent, and exceedingly rare, joint visit by the two founders of Cradle-to-Cradle thinking offers a chance to reflect on the ways that thinking green in product design benefits the environment...
Inside Method's Method of Design
By Drummond Lawson, May 11, 2011
Method offers an inside look at its packaging design philosophy and how it functions as a core component of the company's organizational thinking.
Cleaning Up the Dirty Ingredients List
By Drummond Lawson, March 28, 2011
Method, a leading innovator in cleaning products, lays out the backstory of its success and sheds light on why it's important to make soap more sustainable.
10 Ways to Make Green Relevant to the Mainstream
By Drummond Lawson, August 09, 2010
Founded a decade ago, Method Products Inc. has been a game-changer in the consumer products industry. Drummond Lawson, the firm's director of greenskeeping, writes about Method's method...

Methodology

A peek behind the scenes at the strategy, operations, triumphs and challenges at Method, an innovative and iconoclastic manufacturer and marketer of cleaning products.

Methodology Contributors

Drummond Lawson is the director of greenskeeping at Method. An environmental chemist by training, Drummond's role as sustainability director with Method involves combining material science and green product innovations with user-centered product design.