Want to stop greenhushing? Make sustainability a strategic growth decision February 20, 2024 by Suzanne Shelton Purpose plays an important role, too. Marketing & Communication Corporate Strategy Greenhushing Greenwashing
How to get the credit you deserve January 25, 2023 by Suzanne Shelton Companies must help consumers understand what it means to tackle the climate crisis. ESG Marketing & Communication Consumer Trends Corporate Social Responsibility
What should we call this thing we do? December 8, 2022 by Suzanne Shelton A sustainability communication expert's view on how companies can best approach ESG issues. Marketing & Communication ESG Corporate Social Responsibility
Don’t let your brand be a baby wrapped in plastic June 13, 2022 by Suzanne Shelton It’s time for brand messaging and systems of production to come full circle. It’s time to get back to using things up and wearing them out. Marketing & Communication Circularity 22
Two ways the SEC’s climate disclosure proposal is good for your brand April 12, 2022 by Suzanne Shelton The bigger opportunity, though, is the longer-range one. Marketing & Communication ESG
Americans love recycling — they have no idea how it works April 8, 2022 by Suzanne Shelton Many Americans have lost faith that our recycling system actually recycles anything. And it matters that they think the system is broken. Circular Economy
4 takeaways from GreenBiz 22 February 28, 2022 by Suzanne Shelton At GreenBiz's flagship annual conference, corporate leaders highlighted these focus areas, from investor engagement to net zero. Corporate Strategy Climate Conferences GreenBiz 22 Sustainable Development Goals / SDGs
How to talk to consumers about climate change February 8, 2022 by Suzanne Shelton Assume that people buying your products don't know what a carbon footprint is — and then meet them on their terms. Marketing & Communication Consumer Trends
It's time to start baking 'sustainographics' into your segmentation December 20, 2021 by Suzanne Shelton How do you talk about your customers internally? Have you started considering their sustainability preferences into your marketing? Marketing & Communication
To corporate America: Stop saying, 'We’ve always done sustainability!' November 22, 2021 by Suzanne Shelton Only if you have been tracking and decrease emissions from the inception of your company have you "always" been doing sustainability. Leadership Marketing & Communication ESG