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Speaking Sustainably

Why on earth do we still need Earth Day?
By Suzanne C. Shelton, April 15, 2013
When it comes to green marketing, we must think much bigger. So, why Earth Day?

How to stop the quarterly profits treadmill
By Suzanne C. Shelton, March 12, 2013
Fearlessness and personal commitment, early results and market threats can help corporations invest in sustainability.
An open letter to environmental activists regarding utilities
By Jim Lyza, January 02, 2013
Thanks for everything, enviros. Now, let's try to be constructive.
What’s really killing energy behavior change?
By Lee Ann Head, November 28, 2012
Forget the oil companies, or the government. It's the utilities that are stiffling energy efficiency.
The FTC Green Guides: What you need to know
By Martha Wampler, November 19, 2012
Fourteen key steps to staying out of trouble in the green marketplace.
Sustainability reporting is a journey
By Tim Wirtz, October 25, 2012
Do you really need a Corporate Sustainability Report? Probably. But only if it's done right.
The trouble with green building
By Suzanne C. Shelton, September 20, 2012
What green building can teach us about green marketing.
Marketing at the intersection of sustainable and cool
By Patrick Lorentz, September 10, 2012
If Steve McQueen wouldn't drive it, would it pass muster?
Green marketing stats that justify storytelling
By Suzanne C. Shelton, August 20, 2012
Need some great stats to justify why your company should tell its sustainability story?
4 rules for making green products irresistible
By Larry Washington, August 09, 2012
Successfully marketing sustainable products means navigating roadblocks that just don’t exist in conventional product marketing.
3 steps to make your gadgets greener
By Patrick Hunt, August 06, 2012
Although digital devices can have a high environmental cost to produce and operate, they often cut costs in other ways. How do you evaluate when and how it makes sense to invest in the latest cool...
Why 'organic' needs a re-brand
By Lee Ann Head, August 03, 2012
Organics most often cost more – sometimes significantly more. Is that fair?
Let’s go shwopping! (Not a typo)
By Karen Barnes, July 27, 2012
The latest idea from British retail pioneer Marks & Spencer offers a lesson in retail as a force for good.
How to turn Millennials into sustainability champions
By Patrick Lorentz, July 13, 2012
It's not rocket science, but these digital natives need some generational TLC.
Product labeling: Who's doing it right?
By Karen Barnes, July 05, 2012
A tube of toothpaste squeezes out gobs of good info.
A bleak or bright future? Depends on which conference you attend
By Suzanne C. Shelton, June 26, 2012
Why is the mood at Sustainable Brands so much bleaker than at LOHAS? It may be more about problems than solutions.
Accelerating the Glacial Pace of Consumer Behavior Change
By Karen Barnes, November 11, 2011
The 20th anniversary of one of the first large-scale studies on the green consumer shows how far we've come -- and how very much further we have to go.
Why Transparency is Here to Stay, and How Your Firm Can Embrace It
By Karen Barnes, August 26, 2011
A signficant shift is underway in the how shoppers feel about corporate sustainability: They're no longer faulting companies for being less-than-perfect on green issues, but they want to hear...
'Made in America' as a Green Marketing Tool
By Suzanne C. Shelton, July 07, 2011
From grown-at-home jobs to food safety, shoppers are keen on domestically produced goods. So if your products are made in the USA, you should let that flag fly.
Cracking the Green Marketing Code to Solve the Green Works Puzzle
By Suzanne C. Shelton, June 03, 2011
Creating an eco-friendly product within a known brand, no matter how famous, isn't enough to capture the green market. The key to success lies in understanding who is the most likely target...
Green Marketing and the Death of Curmudgeonly Contrariness
By Suzanne C. Shelton, May 19, 2011
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point.

Speaking Sustainably

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Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

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