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Green opportunities to save money go beyond server energy efficiency. Stop taking a chip-shot approach to green data center initiatives and develop a complete end-to-end strategy that incorporates cost-effective and environmental best practices throughout the lifecycle of all IT assets.

From the executive summary of the report:

Consuming between 10 and 30 times the energy as equivalent-sized office spaces, data centers contribute to more than their share of electricity costs. As such, the power and cooling of IT equipment has emerged as a key focus area for enterprises. Instead of taking a one-off approach to green data center initiatives, consider how asset lifecycle management can be married to environmental stewardship to improve efficiency and lower costs.

This note provides a more holistic approach to going green that optimizes the data center strategy by focusing on all aspects of equipment lifecycle, including:

• Asset acquisition.
• Equipment operation and maintenance.
• Asset disposal.

Enterprises are hoping to find ways to reduce their costs for energy and cooling in high density data centers. In addition, many enterprises also have a mandate to reduce their environmental footprint and to go green. Both goals can be met with an asset lifecycle approach.

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