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Welcome to GreenBiz 2.0!
We've been working long hours behind the scenes to make GreenBiz.com and our sister sites even more useful and information-packed. At last, we're ready to unveil it.
We have redesigned the look and feel of GreenBiz.com and all our sister sites to make it easier for you to navigate and explore. All the same great news and resources are still here, and here is a short overview of all the new additions and changes to the sites.
If you have any questions, comments or suggestions about the new design, send a note to Carlie Peterson at carlie@greenerworldmedia.com.
Thanks for reading!
Joel Makower, Executive Editor
GreenBiz.com
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Featured Event
State of Green Business 2008
In this landmark report, Joel Makower and the editors of GreenBiz.com answer the question: How are U.S. businesses doing in their quest to be more environmentally responsible? It introduces the GreenBiz Index, 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies: carbon, materials, energy, and toxics intensity, clean-tech investments, e-waste recovery, paper use, employee commuting, and more.
> Download FREE Report
TerraCycle: Worm Poop and So Much More
Tom Szaky, CEO of a company that made its name selling fertilizer made from worm castings, talks to GreenBiz Radio about making the greenest possible products from other people's trash, turning the production cycle on its ear, and other ways that companies can design products that turn waste into gold.
> Listen to More Podcasts
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With climate-change legislation headed toward the Senate floor in a couple of weeks, it’s time to take a closer look at the arguments that are sure to unfold. Today’s Sustainability column looks at a big issue—the question of whether to auction or allocate the permits that companies will need to emit greenhouse gases under any cap-and-trade scheme. -
Companies can make an enormous difference in the global environment and forest communities by adopting strict purchasing policies. -
Experts of all stripes are predicting that green innovations are the last best hope for us to solve our environmental crises. In order to make the innovations a reality, we will have to train our business leaders to think sustainably and act strategically, and business schools are rising to this challenge. - Yet another lively week in the world of green business brought these headlines—Climate Counts ranks consumer companies (again) on global warming practices, the trucking industry slows down and Goldman Sachs banker Mark Tercek takes the helm of The Nature Conservancy. My reactions:
- As a reporter covering business and the environment, I don’t want to let the perfect become the enemy of the good. We should cheer, or at least politely applaud, the small changes that companies make to lighten their environmental footprint. But we ought not to fool ourselves into believing that incremental change is adequate to the tasks ahead—of slowing down climate change, dealing with water issues, or eventually making our economy sustainable.
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Last week, the Rockefeller family made an historic challenge to Exxon Mobil Corp., the company founded by John D. Rockefeller in 1870 (as Standard Oil), and in which dozens of family members still hold stock. The challenge came in the form of a shareholder resolution to require an independent chairman of Exxon's board of directors, so that the company can better maximize long-term shareholder value in a rapidly changing energy environment. -
These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are still evolving, familiarity with green products is just emerging and purchase behavior is inconsistent within and across categories. As such, marketers tend to look for targetable demographic groups or behaviors that have a higher propensity for green. -
As shown by the current uproar over the use of food crops as stock for alternative fuels, we need to incorporate a flexible and highly adaptive system of ethical guidelines to our plans for addressing the environmental problems that loom increasingly large over human activity. - Michael Milken throws a helluva party. His Milken Institute global conference in LA last week attracted such luminaries as Nobel Peace prize winner Muhammad Yunus, human genome sequencer Craig Venter, Gov. Arnold Schwarzenegger and no fewer than four winners of the Nobel prize in economics. Business guys Eric Schmidt, Sam Zell, Eli Broad, Steve Wynn and T. Boone Pickens all spoke, as did tennis great Andre Agassi, music legend Quincy Jones and comedian, writer and actor John Cleese. There was no way to see and hear it all, but here are some things that struck me as interesting…
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This week, I hosted a panel at the Ceres Conference at which Jeff Swartz, the CEO of Timberland, the boot company, and Gary Hirshberg, the CEO of Stonyfield Farms, the organic yogurt company, answered questions about the role of business in society. Prior to the panel, I spoke with them about sustainable consumption. - Interesting partnership announced today—private equity firm KKR joining with Environmental Defense Fund to come up with tools for measuring the environmental footprint of KKR’s portfolio companies. It’s the topic of today’s Sustainability column.
- An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the "We Can Solve It" Campaign
- I covered television, and then the big media companies, for about 20 years before turning to the environment and corporate responsibility, and I have to say that I don’t miss Hollywood. Sure, show biz can be fun, but after a while it’s hard to care about who’s up in the Nielsen ratings or whether MySpace will be a big Internet hit. What I do miss are some of the people I got to know over the years.
- Say what you will about Shai Agassi, but no one will accuse him of thinking small. Agassi, who recently turned 40, has never worked in the energy industry or the automobile business. But he's trying to turn both industries upside down by getting the world to embrace electric cars. And he is making surprising progress.
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Most agree that there are millions of consumers out there willing to pay extra for safer and healthier products, and many others who are willing to make earth-friendly choices only because they care about the future or the planet. The truth is, green consumers are a moving target for media planners, and it gets even messier when you factor in the effectiveness of the messaging.
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