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- Who is really committed to buying green, what are their motivations, and how can we reach them? OgilvyEarth has figured it out, and presented their findings from a new report, presented at the...
- The coalition's creative collaboration model is tacking the biggest problems in corporate sustainability, and in the process developing a way to create truly sustainable consumer goods.
- Simon Mainwaring, the former advertising exec, is looking to move past cause marketing to something called 'contributory consumption.'...
- Efforts by the firm AirDye to sharply reduce the water used by the textile industry in coloring fabrics offer marketing lessons to any company than wants to build a green brand. ...
- Although the outlook on most environmental issues is pretty bleak, taking stock of the progress made in the relatively short timeframe of the last two decades, it really does appear that we've come a......
- The outdoor retailer used a full-page ad in the New York Times this last weekend to offer a few wise words about sustainable consumption....
- The first class of 14 companies have signed up for the new WindMade label, making a big bet that shoppers will seek out products made in factories powered by wind energy....
- The clothing manufacturer's head of sustainability talks about the rules of engagement for weaving environmental initiatives throughout a recently restructured century-old brand....
- Everyone's talking about the power of social networking as a sustainability communications strategy, but very few are doing it well. Once you're walking the walk, here are six steps to get you......
- Gamification is a huge trend in marketing almost any kind of product or service today, and is only going to get bigger and more commonplace. And some innovative companies are already putting the......
- A new report from Two Tomorrows tries to pierce the veil of greenwash claims and identify which companies are best adding value and stability to their brands with their sustainability efforts -- and......
- Marketing guru and author Laura Ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with "natural."...
- The third annual global day of action on climate change takes place on Saturday. Here's a strategy from 350.org and Green Media Ventures that can help you make an environmental campaign stand out......
- The latest in a long line of green consumer surveys finds that the market for sustainable products is near a tipping point, but that shoppers want a single score to quickly convey the environmental......
- Relentless hype about the size and enthusiasm about the LOHAS market aside, companies selling green products face enormous obstacles from shoppers and retailers alike. How can you turn passion about......
- Companies worried about engaging customers may learn a thing or two from SunPower, whose new online contest has boosted its Facebook community by nearly 70 percent....
- The sustainable seafood movement landed two big catches this week with an eco-labeling commitment from McDonald's and a pledge from foodservices and facilities giant Sodexo....
- Sixty-six of 100 leading global brands enjoy a reputation for sustainability that outshines their performance, while other firms scarcely receive the recognition they deserve, a study published this......
- Creating an eco-friendly product within a known brand, no matter how famous, isn't enough to capture the green market. The key to success lies in understanding who is the most likely target for your......
- For those who have read recent articles about the fall in sales of green products and the supposed demise of green marketing, I offer another view: I see an opportunity....
