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Richard Seireeni is president of The Brand Architect Group, Los Angeles (www.brandarchtiect.com), a strategic brand consultancy with affiliated offices in Tokyo and Shanghai. Richard Seireeni is the author of a forthcoming book on the marketing experiences of over two-dozen US green companies to be published by Chelsea Green Publishing in February '09. The book is titled The Gort Cloud (www.TheGortCloud.com) and describes the invisible network that is powering today's most successful green brands.

Don't Talk About Green
By Richard Seireeni, May 14, 2009
Rather than talk about climate change, environmentalism, or socially responsible business, it's time for business leaders to talk about efficiency and other real-world ways to move even the most...

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