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What's Next

What's Next

In this column we help companies anticipate, understand and respond to complex and changing business pressures. SustainAbility is a think tank and strategic advisory firm working for over 25 years to catalyze business leadership on sustainability. For more information see

What's Next Contributors


Mark Lee is the executive director of SustainAbility. Mark oversees SustainAbility’s think tank as well as SustainAbility’s consultancy in the Americas. His past and present portfolio includes Bayer, Brown-Forman, BT, Cisco, Darden, Disney, Ford, Gap, Natura, Nestlé, Nike, Novo Nordisk, Shell and Starbucks.


Jeff Erikson is a senior vice president in SustainAbility's office in Washington, D.C.

Jeff leads SustainAbility's work in the energy sector and has expertise and experience working with numerous industries, including electric utilities, oil & gas, automotive, chemicals, ICT, retail, food and healthcare.


Chris Guenther is the director of research at SustainAbility and based in the San Francisco office. He oversees the full portfolio of SustainAbility's research and specializes particularly in thinking about corporate strategy and innovation, consumers & brands, business case and urbanization.