GreenBuzz Newsletter from GreenBiz.com February 06, 2012

Taking Care of Business
By Joel Makower, Chairman & Executive Editor

Every year on GreenBiz.com, we publish 2,000 or so articles, blog posts, videos, podcasts, and opinion pieces — a Herculean effort by our small editorial team. In addition to our in-house writers and editors — along with our senior writers Marc Gunther, Paul Baier, and Adam Aston — we are blessed with a large and constantly growing network of contributors. In a typical year, between 300 and 400 of you write an article for us — some just once, others once in a while, and a few once a month.

Today's newsletter is a perfect embodiment of that bounty: contributions from "regulars" (Maya Albanese's "How She Leads" profile of Hannah Jones; Anna Clark's look at the greening of Super Bowl XLVI) and first-timers (Autodesk's Sarah Krasley's terrific firsthand report from a Green Hackathon in London; EarthPeople's Nancy Schneider on 11 Steps to Mainstream Your Green Products).

Plus, pieces from the aforementioned Gunther and Aston on clean tech investments, and articles from staffers Matthew Wheeland (here and here) and Leslie Guevarra (here and here).

Oh, and the first installment in a five-part series on energy from the Rocky Mountain Institute.

All in all, an extremely rich diversity of voices.

There's always room for more voices, including yours. We welcome guest articles from our readers about what they're doing or learning or observing about the world of sustainable business. If you are interested, I encourage you first to read our editorial guidelines, which will help get your head in the game. Please direct your inquiries to editor@greenbiz.com.

Moving On: One of our longtime editorial staffers, Tilde Herrera, is moving on this week — going back to her first love: food writing. Tilde has been a valued writer, editor, and team member at GreenBiz for more than four years. We will miss her and wish her well.

State of Green Business webcast: Join my colleague John Davies and me tomorrow (Tuesday) for a free, hourlong webcast reviewing our 2012 State of Green Business report. John and I will discuss what we learned and will look forward to your questions and comments. Registration is required.


Gearing Up for the Clean Economy

How Can Business Leaders Accept the Challenges of the New Energy Era?
By Ned Harvey

A relatlively large number of business leaders are shifting their firms to be ready for the new energy economy, but important questions remain, including how to measure success and how to convince others to join in the quest....Read More

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The Latest News

Why Sinking Cleantech Investment Data Aren't the End of the World
By Adam Aston

The latest figures from Ernst & Young show a 4.5 percent dip in investments in clean technologies last year. Given how bad the Year of Solyndra was for all things green, there's reason for optimism....Read More



Kraft Achieves Zero Waste at 36 Food Plants Around the World
By Leslie Guevarra

The company has now reduced its global waste generation by 50 percent since 2005, far surpassing a goal to pare down waste by just 15 percent by 2011....Read More



Intel, Kohl's, Walmart Lead EPA's Green Power Purchasers List
By Matthew Wheeland

Walmart in particular marks a big leap forward, coming up from 15th place three months ago to land in third place. Generating green power on-site -- where Walmart is the second-biggest green power creator -- is what helped move the retailer up....Read More



States Require Insurers to Respond to Climate Risk Survey
By Robert Kropp

California joins New York and Washington in requiring insurers that that write in excess of $300 million in premiums to respond to the National Association of Insurance Commissioners' Climate Risk Survey....Read More



What Will It Take to Power the US Military with Green Energy?
By Leslie Guevarra

Just how much energy does the U.S. military use, what the costs in dollars and the risk to soldiers, and how can they all be reduced? The American Council On Renewable Energy and Advanced Energy Economy are working with the Defense Department to answer those questions....Read More



'Greenest College' Rankings Get Easier with New Data-Gathering Effort
By Matthew Wheeland

The Princeton Review, Sierra Magazine, and the Association for the Advancement of Sustainability in Higher Education have teamed up to promote a new tool that makes it free and relatively easy for any education institution to report its environmental impacts....Read More

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Inside Nike's Innovation Secrets

How She Leads: Hannah Jones of Nike
By Maya Albanese

The head of sustainability and innovation at Nike offers her advice to entrepreneurs and other sustainability professionals, and details on how her company is experimenting with radically new and different materials, redesigning supply chains, and driving social innovation in the athletic apparel industry....Read More

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One Great Idea

The Empire (State Building) Strikes Back ... At Inefficiency
By Clay Nesler

The Empire State Building is undergoing a major retrofit that will reduce energy use by 38%. Learn how a team of companies came together to help turn this landmark building into a beacon of efficiency. ...Read More

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    Insights & Opinions
    Sarah Krasley: A Hackathon for Geekery and the Greater Good
    Anna Clark: Why Super Bowl XLVI Will Be the Greenest Yet
    Nancy Schneider: 11 Steps to Mainstream Your Green Products
    Champa Gujjanudu: Stop Wasting Waste: Fixing the Travesty of Lost Value in Recycling
    Marc Gunther: Why Google Invests in Clean Energy

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