Deep dive into the role of cities in driving EV adoption. What will it take to commercialize EV infrastructures and develop appropriate...
As Manager of Transportation and Clean Vehicle Programs at San Francisco’s Department of the Environment, or SF Environment, Robert Hayden directs a broad program area working to achieve San Francisco’s climate protection and air quality goals, and to support the City’s Transit First policies. The areas he oversees encompass the Commute Smart program (transportation demand management strategies) as well as innovative programs to promote clean fuels and alternative fuel vehicles.
Hayden also manages San Francisco’s Electric Vehicle Initiative. From his position in the Department of Environment and working directly with the Mayor’s office and the City Administrator, he coordinates and directs the work of the interdepartmental task force implementing the Mayor’s policy to make San Francisco and the Bay Area the nation’s top electric vehicle market. In this role he has been a leader in establishing the Bay Area’s regional EV programs, and co-chairs several committees that guide the regional activities.
Hayden is a former executive director of the Electric Vehicle Association of the Americas (now called the Electric Drive Transportation Association, or EDTA). As a consultant he has assisted numerous advanced-technology organizations, including the National Hydrogen Association, California Fuel Cell Partnership, and Michelin Corporation’s international green vehicle competition, known as Challenge Bibendum.