Scott Nazarian

As creative director at frog, Nazarian focuses primarily on Interaction Design and User Experience Strategy. He has an abiding interest in speculative fiction and its influence over popular expectations around human-computer interaction. Equally fascinated by historical determinism, Nazarian is also a student of the cultural perceptions and behaviours that ground - or elevate - new product and service experiences. The emerging parity between digital and physical components in the contemporary urban environment is a brilliant expression of this intersection. From cities to smartphones, the experience of technology is all about context.