Many business leaders realize that environmental and social concerns are of some importance, but not at the expense of company value or stakeholder returns. Surprisingly, many companies are discovering that they can enhance their competitive positioning and performance by behaving more responsibly. In this no-travel web conference, Bob Willard, author of The Sustainability Advantage and The Next Sustainability Wave, details how companies can reposition smart sustainability strategies as a means to achieve existing corporate financial goals. Mr. Willard will describe the business case for how integrating sustainability strategies can help increase your company’s value. Attendees will also learn how market forces can jeopardize your company’s reputational value if you fail to be more environmentally and socially responsible, and how to quantify the potential bottom-line benefits of operating more sustainably, even in an economic recession.

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