Tuesday, May 11th, Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company will present the featured case study in this web conference on leading practices in online sustainability reporting and stakeholder engagement.

Based on the recent report from AltaTerra Research, "Greening the Company Website: A New Era in Sustainability Reporting," this web conference will address:
• How 60 leading companies are using their websites to communicate environmental sustainability information and engage stakeholders
• Eight attributes most essential for this type of communication
• Examples from leading green corporations, including top rankings for online communications

The Starbucks Shared Planet website is highlighted as an excellent example of online stakeholder communication. Jim Hanna will present on the ways in which Starbucks is using its website to engage with stakeholders, and how that engagement is impacting their environmental efforts.

Also presenting will be Jaclyn Pitera, Senior Analyst at AltaTerra Research and lead report author. Don Bray, President of AltaTerra Research, will moderate the session.

Registration includes a copy of the "Greening the Company Website" report.

Who Should Attend: Professionals in:
• Sustainability
• Marketing
• Communications
• IT

Reference Materials: The report, "Greening the Company Website," will be available for immediate download following your event registration and payment.

After the event, you will receive a full copy of the presentation slides in PDF format. For most web conferences, AltaTerra is also able to provide an online recording of the event. However, in some cases technical difficulties prevent us from providing an archive.

Contact Information