Will 2010 be the year that commercial solar hot water systems start to see widespread adoption across the United States?

In this no-travel web conference, Sue Kateley, Executive Director of CALSEIA, will discuss how a new program in the California Solar Initiative has the potential to transform the solar water heating market.

You will also hear from Les Nelson, chair of SEIA’s Solar Thermal Division, about the current state of solar water heating throughout the U.S. and what lessons can be learned from past experience.

Jon Guice, AltaTerra's Managing Director of Research, will summarize AltaTerra’s current research on the global and North American market, including key product types, companies, key players, and the changing economics of the business.

Featuring the latest information on incentives, legislation, and regulations affecting the solar water heating (SWH) market, this presentation and discussion will address key questions facing SWH product and services companies today, including:
Is the non-residential market poised for take-off?
What is the value proposition of commercial, institutional and industrial SWH?
What are the current incentives available for SWH across the U.S.?
Which industries and sites are best suited for the application of SWH?
What challenges are facing the widespread adoption of SWH?

Who Should Attend
Renewable energy professionals and consultants
Renewable energy project developers
Regulatory and PR staffers
Environmental organizations
Financial and investment groups
Legal staff and compliance officers
Electric utility procurement, generation, and transmission personnel

Reference Materials

After the presentation, you will receive a full copy of the presentation slides in PDF format.

For most web conferences, AltaTerra is also able to provide an online recording of the event. However, in some cases technical difficulties prevent us from providing an archive.

About the Presenters

Sue Kateley is Executive Director of the California Solar Energy Industries Association (CALSEIA). She has a career of 30 years developing and implementing energy policies and programs with a particular focus on renewable energy and advanced technologies. Sue’s career at CALSEIA started in the early 1980s. After leaving CALSEIA in 1986 to join the California Energy Commission (CEC), Sue rejoined CALSEIA in 2007 for a second tour of duty. Since returning to CALSEIA, Sue has led efforts to streamline the administration of the California Solar Initiative and make other programmatic improvements, develop statewide incentives for solar water heating, build comprehensive policies that integrate energy efficiency and renewable energy, inform policymakers and the public on policies and programs in a manner that will expand the use of all solar technologies in California and establish a sustainable industry for a clean energy future.

Les Nelson is the President of the Western Renewables Group and the national Solar Energy Industries Association (SEIA) Solar Thermal Division Chairman. He is also the Executive Director of the Solar Rating and Certification Corporation (SRCC), which rates and certifies solar thermal equipment, and a Director of the California Solar Energy Industries Association (CALSEIA) and the North American Board of Certified Energy Practitioners (NABCEP).

Jon Guice is the co-founder and Managing Director of Research at AltaTerra Research. Prior to AltaTerra, Dr. Guice was responsible for creating and executing the business strategy of the clean technology design engineering practice at GreenMountain Engineering, building a customer base of innovative startups, publicly-traded firms such as SunPower (Nasdaq:SPWR) and research groups such as PARC, and establishing the firm as the leader in the field. Earlier he had played leadership and strategy roles in an early-stage renewable energy company, a NASA R&D organization and a new product research program at Stanford University and the Royal Institute of Technology in Stockholm. Jon Guice earned a doctorate as a Regents Fellow in the first-ranked science and technology studies program at the University of California, San Diego and has spoken and published widely on global industry trends, research management and product innovation. His community activities include serving as co-chair of the American Bar Association's Cleantech & Climate Change Committee.

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