New York , NY — Date: February 21, 2012

Time: 6:00 – 8:00pm

Venue: NYU Stern, Kaufman Management Center 44 West 4th Street New York NY 10012, Room M-100 (KMC Commons)

Moderator: Conan Magee, Product Development at MSCI ESG Research

Panelists: Cheryl Heller, Chair of the Design for Social Innovation program at the School of Visual Arts; Ben Bixby, CEO of MyEnergy.com; Ellen Honigstock Director of Construction Education at the Urban Green Council.

This panel will discuss how game-design principles are being used to promote sustainability.

Games motivate people to voluntarily take on hard work, but they are as popular as they are for a reason -- they provide a rewarding challenge, with constant feedback and a clear set of goals. Recently, the idea of "gamification," or employing game mechanics in business and everyday life, has caught the imagination of innovators in various fields. As a result, game-like experiences are helping people to eat healthier, consume less energy, recycle more, be more engaged in school, and even innovate solutions to disease and poverty.

Our panelists are among those who are pushing the envelope in better design for sustainability. Please join us for a discussion that will change the way you think about games.

About SPN:

The Sustainability Practice Network (SPN) is a New-York-based forum for professionals working with corporate responsibility and sustainability issues to build community based on learning, discussion, information and idea exchange. There are over one thousand members on our list-serve, representing practitioners from industry, academia, government and NGO's. For more information please visit: www.sustainabilitypractice.net

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