San Francisco, CA — The "Reinvent Business" hackathon will bring together creative minds in design, technology, business, and academia to build a more human and truly social enterprise. The goal is both simple and bold: to develop concepts and prototypes for products, services, and tools that have the potential to transform business from within.

Why this event?

The financial crisis, environmental crises, growing income disparity, unemployment, corruption, Occupy Wall Street, public resignation letters, etc. - the 'trust gap' between business and society is widening. Companies are facing a crisis of meaning, and they are challenged by a deficit of trust. They have developed global compacts, company values, codes of conduct, compliance policies, and entire corporate departments to foster social responsibility and encourage more values-based decision making. Yet we continue to witness near-term, siloed behaviours across industries that seem disconnected from society's needs.

Changing business from within

The need for a real understanding of the common human values that connect organizations and individuals is becoming ever more important. Transparency, inclusivity, inspiration, and organizational responsiveness are crucial in nurturing businesses' social fabric and facilitating empathy and collaboration. But the challenge remains: How do we translate these values into tangible, personal experiences? How can social technology unlock the human potential inside organizations?

Desired outcomes

Our goal is to develop practical solutions that allow companies and the people within them to make better decisions and exhibit behaviors that have a positive impact on our world.

To be clear: We don't expect this hackathon to produce any silver bullets, nor do we aim to "productize away" the deep and complex challenges of a moral economy and a more human enterprise. But we are poised to spawn a conversation by tackling concrete problem spaces that might inspire further-reaching, broader solutions.

The ideas and concepts coming out of the hackathon will be documented online and in print, and they will be promoted by all hosting parties.

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