Program

Among the topics we’ll cover:

  • The new metrics of sustainability
  • Brands, sustainability, and social media
  • Breakthrough energy management strategies
  • The hard facts about sustainability software
  • Radical Efficiency: Carbon, water, energy, waste, toxics; company assets
  • Putting nature's services on the balance sheet
  • The shift from sustainability to resiliency
  • The changing role of the chief sustainability officer
  • New tools for smarter supply chains
  • How to sell sustainability internally
  • The growing role of corporate alliances

* Tuesday, February 19 2013

The Steven L. Newman Real Estate Institute presents the GreenBiz Forum Pre-Conference Tutorials

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1:00 PM - 1:30 PM

Registration

1:30 PM - 4:30 PM

Craft a Winning Sustainability Story for Your Brand

Participants will practice using strategy tools for developing new myths and transforming a brand itself into an unfolding story that captivates audiences and customers. By the end of the session, you will have a working draft of brand story elements including your brand archetype and hero. Read more…

Presented by: Amy Hartzler Studio Director, Free Range Studios; Ellen Roche Director of Content Strategy, Free Range Studios

1:30 PM - 4:30 PM

Life Cycle Assessment

This highly interactive in-depth tutorial will explore the scope, challenges, and possibilities in applying LCA for business applications, and help you understand the full environmental and health impacts of your products and how to build capacity within your organization. Read more…

Presented by: Tom Gloria Managing Director, IE Consultants

1:30 PM - 4:30 PM

Materiality & Reporting - What Matters?

This tutorial will address materiality in the context of the evolving sustainability and integrated reporting landscape, including the Sustainability Accounting Standards Board (SASB), the International Integrated Reporting Council (IIRC), the Global reporting Initiative (GRI) and the Carbon Disclos Read more…

Presented by: Barb Brown Principal & Co-Owner, BrownFlynn; Cora Lee Mooney Senior Consultant, BrownFlynn

* Wednesday, February 20 2013

7:45 AM - 8:30 AM

Breakfast & Registration

8:30 AM - 8:45 AM

Welcome & Introductions

8:45 AM - 9:25 AM

State of Green Business 2013

GreenBiz Founder Joel Makower, VP & Senior Analyst John Davies, and Trucost CEO Richard Mattison bring to life the 6th Annual State of Green Business Report, reviewing key trends and indicators in sustainable business from 2012 and what this means for the 2013 year ahead. Read more…

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; John Davies VP, Senior Analyst, GreenBiz Group; Richard Mattison CEO, Trucost

9:25 AM - 9:45 AM

The New Language of Sustainability - Risk & Resilience

Presented by: Andrew Steer President & CEO, World Resources Institute

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

9:45 AM - 9:55 AM

One Great Idea: Microsoft Carbon Fee Model - Raising Funds for Efficiency and Renewable Energy

Presented by: Tamara DiCaprio Sr. Director, Carbon and Energy, Environmental Sustainability, Microsoft

9:55 AM - 10:05 AM

One Great Idea: Green Without Gold - Sustainability on a Shoestring

Presented by: Amy Hargroves Director, Corporate Responsibility, Sprint

10:05 AM - 10:15 AM

One Great Idea: Win, Win and Win - A New Model for Corporations and Communities

Presented by: Stephen Ritz Educator, Green Bronx Machine

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 11:00 AM

One Great Idea: It's All in Our Heads - The Psychology of Sustainability

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Presented by: Simran Sethi Journalist, Strategist, Educator

11:00 AM - 11:30 AM

Keynote Interview: The Power of Wall Street in Promoting Sustainability

Presented by: Matthew Arnold Managing Director and Head of Environmental Affairs, JPMorgan Chase; Erika Karp Managing Director, Head of Global Sector Research, UBS Investment Bank

In conversation with: Marc Gunther Editor at Large, Guardian Sustainable Business

11:30 AM - 11:40 AM

One Great Idea: Why Shop When You Can Share?

Presented by: Adam Werbach Co-Founder, yerdle

11:40 AM - 12:10 PM

Keynote Interview: My New CEO

Dave Stangis of Campbell's Soup and Tod Arbogast of Avon discuss what a new CEO can mean for the role of the sustainability officer. Read more…

Presented by: Dave Stangis Vice President - CSR & Sustainability, Campbell Soup Company; Tod Arbogast Vice President, Sustainability & Corporate Responsibility, Avon Products, Inc.

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

12:10 PM - 12:20 PM

One Great Idea: How A Simple Piece of Paper Can Transform Our Food System

Presented by: Kavita Shukla Inventor, Founder & CEO, Fenugreen

12:20 PM - 12:30 PM

GreenBiz Guru Pitches

12:30 PM - 1:30 PM

Lunch

 

WORKSHOPS I

1:30 PM - 2:30 PM

Gateway to the Consumer: Retail's Challenges and Successes in Guiding the Supply Chain to More Sustainable Products

Consumers are presented with a variety of sustainability marketing claims and product messages, but what is a retailer's role in a landscape of purchasing choices? Read more…

Presented by: Tim Greiner Co-Founder & Managing Director, Pure Strategies; Jeff Rice Senior Director, Sustainability, Walmart; Mary Capozzi Senior Director Corporate Responsibility and Sustainability, Best Buy

1:30 PM - 2:30 PM

Valuing Natural Capital: The EP&L Journey

Workshop participants will learn what an Environmental Profit and Loss (EP&L) statement is and how businesses are strategically using this new tool. Read more…

Presented by: Libby Bernick Senior Vice President, North America, Trucost; Richard Mattison CEO, Trucost

1:30 PM - 2:30 PM

The Shifting CSO: How Your Company’s Sustainability Program Can Become a Strategic Partner

The role of the CSO is ever-changing, as highlighted in the recent report “Six growing trends in corporate sustainability” from GreenBiz and Ernst & Young. This workshop will be a discussion of the changing role of CSOs into more strategic areas of the company. Read more…

Presented by: Trisa Thompson VP, Corporate Responsibility, Dell; Leigh Ann Baird Vice President, Strategic Planning and Sustainability, Ingram Barge Company; Beth Colleton Senior Vice President, Corporate Social Responsibility, NBC Universal

1:30 PM - 2:30 PM

Collaboration as a Driver of Breakthrough Change: Lessons from the US Dairy Industry

This session will focus on the successful efforts of the US Dairy Industry to engage a broad section of the industry and a cadre of stakeholders and partners to drive breakthrough change around greenhouse gas emissions. Read more…

Presented by: John Whalen Principal, BluSkye; Erin Fitzgerald Senior Vice President, Sustainability, Innovation Center for U.S. Dairy; Doug Young General Partner, Spruce Haven Farm & Research Center

2:30 PM - 2:45 PM

Break

 

WORKSHOPS II

2:45 PM - 3:45 PM

Advance Preview: Findings from Ernst & Young and GreenBiz Group New Survey on Sustainability Risk Management and Reporting

Be the first to hear the findings of a new survey conducted during the fall 2012 by Ernst & Young and GreenBiz Group. Join an interactive discussion on how these findings may impact your sustainability strategy and initiatives. Read more…

Presented by: Brendan LeBlanc Executive Director, Ernst & Young; Adam Carrel Senior Manager, Ernst & Young; Chris Walker Associate Director, Ernst & Young; Rich Goode Senior Manager, Ernst & Young; John Davies VP, Senior Analyst, GreenBiz Group

2:45 PM - 3:45 PM

Smarter Moves: Practical Supply Chain Strategies

Companies are tackling carbon emissions from the logistics portion of their supply chain using innovative cost- and carbon-saving strategies. Read more…

Presented by: Jason Mathers Senior Manager, Environmental Defense Fund; Edgar Blanco Research Director, MIT Center, Transportation & Logistics; Kristine Young Sustainability Manager, Ocean Spray Cranberries

2:45 PM - 3:45 PM

Moving from Incremental to Transformative: Redefining the Rules of Competition and Collaboration

Time to tear up those MBA notes that tell us competition alone will transform markets. The scale of the sustainability challenges we currently face mean we need to see greater and more effective collaboration. Read more…

Presented by: Sally Uren Deputy Chief Executive, Forum for the Future

2:45 PM - 3:45 PM

Engaging Stakeholders

Future 500's COO Erik Wohlgemuth will provide an overview of best practices and common mistakes in corporate-NGO engagement, imparting lessons using stories from the organization's nearly 20 years of experience working with executives from leading brands and NGOs across a host of sectors and issues. Read more…

Presented by: Erik Wohlgemuth COO, Future 500; Leslie Lowe Attorney, Future 500

3:45 PM - 4:15 PM

Networking Break

4:15 PM - 5:00 PM

GreenBiz Guru Sessions

Presented by: Martin Chilcott Founder & CEO, 2degrees; Tamara DiCaprio Sr. Director, Carbon and Energy, Environmental Sustainability, Microsoft; Andrew Shapiro Founder, Broadscale; Jim Walker International Programmes and Strategy Director, The Climate Group; Erik Wohlgemuth COO, Future 500; Cary Krosinsky Executive Director, Network for Sustainable Financial Markets; Kara Hurst CEO, The Sustainability Consortium; Holly Fowler Senior Director of Sustainability & Corporate Social Responsibility , Sodexo; Tom Carnac Managing Director, Carbon Disclosure Project; Matthew Bogoshian Senior Policy Counsel, Office of Chemical Safety & Pollution Prevention, US EPA; Michele Grossman Senior Sustainability Consultant, Waste Management

5:00 PM - 5:15 PM

Closing Remarks

5:15 PM - 6:30 PM

Networking Reception

* Thursday, February 21 2013

7:45 AM - 8:30 AM

Breakfast & Registration

8:30 AM - 8:45 AM

Welcome & Introductions

8:45 AM - 9:15 AM

Keynote Interview: What Climate Change Means for the Business of the Mississippi

Presented by: Craig Philip CEO, Ingram Barge Company

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

9:15 AM - 9:25 AM

One Great Idea: Bringing Up the Next 2 Billion

Presented by: Summer Rayne Oakes EVP of Sustainability & Chief Storyteller, Above Live

9:25 AM - 9:35 AM

One Great Idea: How the Transferability of Technology Can Transform Our World

Presented by: Skooks Pong Senior VP of Technology, Synapse

9:35 AM - 10:05 AM

Keynote Interview: Can A Stock Exchange Promote Sustainability?

Presented by: Meyer Frucher Vice Chairman, NASDAQ OMX Group

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

10:05 AM - 10:15 AM

One Great Idea: Low Impact Art

Presented by: Timothy Westbrook Artist

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 11:15 AM

Keynote Interview: Nuggets of Wisdom on Engaging Stakeholders

Presented by: Bob Langert VP of Corporate Responsibility, McDonald's Corporation

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

11:15 AM - 11:25 AM

One Great Idea: Business Leaders as Mythmakers

Presented by: Amy Hartzler Studio Director, Free Range Studios

11:25 AM - 11:55 AM

Keynote Interview: Becoming Sustainable on Paper

Presented by: David Struhs Vice President, Sustainability, Domtar

In conversation with: Marc Gunther Editor at Large, Guardian Sustainable Business

11:55 AM - 12:05 PM

One Great Idea: "Human Tech"

Presented by: Jim Hartzfeld Corporate Sustainability Strategist

12:05 PM - 12:30 PM

Keynote Interview: The Sustainability Consortium - A Status Report

Presented by: Kara Hurst CEO, The Sustainability Consortium

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

12:30 PM - 1:30 PM

Lunch

 

WORKSHOPS I

1:30 PM - 2:30 PM

Breakthrough Brand Stories

Humans have always conveyed truths about how the world works and how to behave with mythic stories. This is equally true for brands and organizations. To empower your audiences and call them to a higher purpose, we’ll explore how business leaders and communicators can develop mythic brand stories. Read more…

Presented by: Amy Hartzler Studio Director, Free Range Studios; Ellen Roche Director of Content Strategy, Free Range Studios

1:30 PM - 2:30 PM

Employee Engagement: Towards What End and By What Means?

Employee engagement is fundamentally about unlocking the passion of your people and inspiring the creation of a shared culture. Read more…

Presented by: Jeff Senne Director, Corporate Responsibility, PwC; Kimberly Liu Corporate Responsibility Manager, PwC US

1:30 PM - 2:30 PM

Understanding Natural Capital as a Core Business Issue

The workshop will focus on natural capital – the vast network of forest, freshwater and marine ecosystems that underpin our global economy– as a core business issue, and will hone in on the “why” as well as the “how.” In this workshop, 6 leading companies will share how they have leveraged strategic Read more…

Presented by: Neil Hawkins Corporate Vice President, Sustainability, The Dow Chemical Company; Jeff Seabright VP, Environment and Water, Coca-Cola; Diana Glassman Head of Environmental Affairs, TD Bank NA; Mariann Quinn Director, Sustainability, Duke Energy; Velislava Ivanova Global Sustainability Practice Director, CH2M Hill; Brandon Tidwell Manager of Sustainability, Darden Restaurants

In conversation with: Michelle Lapinski Senior Advisor, Valuing Nature, The Nature Conservancy; PJ Simmons Chair, Corporate Eco Forum

1:30 PM - 2:30 PM

How Sustainability Can Drive Your Innovation Strategy

As global energy and resource constraints grow more pressing, companies must further address the impact that these challenges will have on business now to ensure success. Read more…

Presented by: Dan Saccardi Principal, GreenOrder

2:30 PM - 2:45 PM

Break

 

WORKSHOPS II

2:45 PM - 3:45 PM

Green Gamification by Design: Solving Problems and Creating Business Value

This workshop will discuss the ways that gamification is impacting green business in topics as diverse as consumer behavior change, employee engagement and product innovation. Read more…

Presented by: Gabe Zichermann Editor in Chief, Founder & CEO, Gamification.Co; Ashok Kamal Co-Founder & CEO, Bennu, LLC

2:45 PM - 3:45 PM

Driving Sustainability along the Consumer Goods Value Chain

At this session you will learn and discuss how organizations are working toward the common goal of making consumer goods more sustainable, through both collective and individual efforts. Content covered will include procurement, operations, supply chain, marketing and consumer communications. Read more…

Presented by: Charlene Wall-Warren Sustainability Director, BASF Corporation; Pamela Alabaster SVP Corporate Communications, Sust Dev & Public Affairs, L’Oréal; Jeff Rice Senior Director, Sustainability, Walmart

2:45 PM - 3:45 PM

Principles and Prioritization for Sustainable Purchasing

At least 45 countries now have a national policy adopted governing their sustainable public purchasing and many are also working on adopting such a policy. Read more…

Presented by: Alison Kinn Bennett Senior Advisor, Office of Pollution Prevention & Toxics, EPA; Yalmaz Siddiqui Senior Director of Environmental Strategy, Office Depot; Chris O'Brien Director of Sustainability, American University; Jason Pearson Interim Executive Director, Sustainable Purchasing Council; Dr. Anastasia O’Rourke Principle DEKRA and Co-Chair, Sustainable Purchasing Council; Sam Hummel Outreach Director, Sustainable Purchasing Leadership Council

2:45 PM - 3:45 PM

Green Game-Changers: Innovation At Scale

Based on the 10 case studies in the report by Verdantix and World Wildlife Fund, this workshop will address 10 examples of large firms that have embraced disruptive sustainability innovation and are working to scale it up across the firm, like Caterpillar, BASF, PepsiCo, SunEdison, Hertz, Umicore, a Read more…

Presented by: David Metcalfe CEO, Verdantix

3:45 PM - 5:15 PM

Networking Reception

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