Registration

Craft a Winning Sustainability Story for Your Brand

Participants will practice using strategy tools for developing new myths and transforming a brand itself into an unfolding story that captivates audiences and customers. By the end of the session, you will have a working draft of brand story elements including your brand archetype and hero.

Presented by: Amy Hartzler Studio Director, Free Range Studios; Ellen Roche Director of Content Strategy, Free Range Studios

Life Cycle Assessment

This highly interactive in-depth tutorial will explore the scope, challenges, and possibilities in applying LCA for business applications, and help you understand the full environmental and health impacts of your products and how to build capacity within your organization.

Presented by: Tom Gloria Managing Director, IE Consultants

Materiality & Reporting - What Matters?

This tutorial will address materiality in the context of the evolving sustainability and integrated reporting landscape, including the Sustainability Accounting Standards Board (SASB), the International Integrated Reporting Council (IIRC), the Global reporting Initiative (GRI) and the Carbon Disclosure Project (CDP). We will provide participants with real-world examples, a chance to hear from experts in the field and discuss how materiality evolves from first time reporters to seasoned reporters. We will also conduct a materiality exercise so participants can see firsthand how it's done.

Presented by: Barb Brown Principal & Co-Owner, BrownFlynn; Cora Lee Mooney Senior Consultant, BrownFlynn

Welcome & Introductions

State of Green Business 2013

GreenBiz Founder Joel Makower, VP & Senior Analyst John Davies, and Trucost CEO Richard Mattison bring to life the 6th Annual State of Green Business Report, reviewing key trends and indicators in sustainable business from 2012 and what this means for the 2013 year ahead.

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; John Davies VP, Senior Analyst, GreenBiz Group; Richard Mattison CEO, Trucost

The New Language of Sustainability - Risk & Resilience

Presented by: Andrew Steer President & CEO, World Resources Institute

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

One Great Idea: Microsoft Carbon Fee Model - Raising Funds for Efficiency and Renewable Energy

Presented by: Tamara DiCaprio Sr. Director, Carbon and Energy, Environmental Sustainability, Microsoft

One Great Idea: Green Without Gold - Sustainability on a Shoestring

Presented by: Amy Hargroves Director, Corporate Responsibility, Sprint

One Great Idea: Win, Win and Win - A New Model for Corporations and Communities

Presented by: Stephen Ritz Educator, Green Bronx Machine

One Great Idea: It's All in Our Heads - The Psychology of Sustainability

Presented by: Simran Sethi Journalist, Strategist, Educator

Keynote Interview: The Power of Wall Street in Promoting Sustainability

Presented by: Matthew Arnold Managing Director and Head of Environmental Affairs, JPMorgan Chase; Erika Karp Managing Director, Head of Global Sector Research, UBS Investment Bank

In conversation with: Marc Gunther Senior Writer, GreenBiz Group

One Great Idea: Why Shop When You Can Share?

Presented by: Adam Werbach Co-Founder, yerdle

Keynote Interview: My New CEO

Dave Stangis of Campbell's Soup and Tod Arbogast of Avon discuss what a new CEO can mean for the role of the sustainability officer.

Presented by: Dave Stangis Vice President - CSR & Sustainability, Campbell Soup Company; Tod Arbogast Vice President, Sustainability & Corporate Responsibility, Avon Products, Inc.

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

One Great Idea: How A Simple Piece of Paper Can Transform Our Food System

Presented by: Kavita Shukla Inventor, Founder & CEO, Fenugreen

GreenBiz Guru Pitches

Gateway to the Consumer: Retail's Challenges and Successes in Guiding the Supply Chain to More Sustainable Products

Consumers are presented with a variety of sustainability marketing claims and product messages, but what is a retailer's role in a landscape of purchasing choices? Explore how prominent retail companies are engaging suppliers to enhance and advance the sustainability performance of products on the shelf. Retailers will share how they prioritized initiatives, developed strategies, and implemented programs to imbed sustainability into products.

Presented by: Tim Greiner Co-Founder & Managing Director, Pure Strategies; Jeff Rice Senior Director, Sustainability, Walmart; Mary Capozzi Senior Director Corporate Responsibility and Sustainability, Best Buy

Valuing Natural Capital: The EP&L Journey

Workshop participants will learn what an Environmental Profit and Loss (EP&L) statement is and how businesses are strategically using this new tool. Participants will also learn why there are advantages to measuring environmental performance in business terms and how natural capital valuation can be a strategic advantage in selecting more sustainable suppliers, and developing more sustainable products and supply chains.

Presented by: Libby Bernick Senior Vice President, North America, Trucost; Richard Mattison CEO, Trucost

The Shifting CSO: How Your Company’s Sustainability Program Can Become a Strategic Partner

The role of the CSO is ever-changing, as highlighted in the recent report “Six growing trends in corporate sustainability” from GreenBiz and Ernst & Young. This workshop will be a discussion of the changing role of CSOs into more strategic areas of the company. A panel of three CSOs will discuss the new role they play today that they did not play two years ago. The goal will be to leave the audience with three things to think about doing differently in their job, and how to get involved more strategically in their business.

Presented by: Trisa Thompson VP, Corporate Responsibility, Dell; Leigh Ann Baird Vice President, Strategic Planning and Sustainability, Ingram Barge Company; Beth Colleton Senior Vice President, Corporate Social Responsibility, NBC Universal

Collaboration as a Driver of Breakthrough Change: Lessons from the US Dairy Industry

This session will focus on the successful efforts of the US Dairy Industry to engage a broad section of the industry and a cadre of stakeholders and partners to drive breakthrough change around greenhouse gas emissions. This collaboration resulted in unprecedented sustainability innovation across the dairy value chain and launched a set of initiatives to drive progress on emissions reductions while delivering an estimated over $200 million in business value.

Presented by: John Whalen Principal, BluSkye; Erin Fitzgerald Senior Vice President, Sustainability, Innovation Center for U.S. Dairy; Doug Young General Partner, Spruce Haven Farm & Research Center

Advance Preview: Findings from Ernst & Young and GreenBiz Group New Survey on Sustainability Risk Management and Reporting

Be the first to hear the findings of a new survey conducted during the fall 2012 by Ernst & Young and GreenBiz Group. Join an interactive discussion on how these findings may impact your sustainability strategy and initiatives.

Presented by: Brendan LeBlanc Executive Director, Ernst & Young; Adam Carrel Senior Manager, Ernst & Young; Chris Walker Associate Director, Ernst & Young; Rich Goode Senior Manager, Ernst & Young; John Davies VP, Senior Analyst, GreenBiz Group

Smarter Moves: Practical Supply Chain Strategies

Companies are tackling carbon emissions from the logistics portion of their supply chain using innovative cost- and carbon-saving strategies. Environmental Defense Fund (EDF) partners with corporations to help set and achieve measurable targets for sustainability in supply chain and logistics operations. This panel will feature experts from Ocean Spray, a leader in supply chain sustainability, and MIT’s Center for Transportation and Logistics, and EDF focusing on practical supply chain strategies that will reduce costs and emissions.

Presented by: Jason Mathers Senior Manager, Environmental Defense Fund; Edgar Blanco Research Director, MIT Center, Transportation & Logistics; Kristine Young Sustainability Manager, Ocean Spray Cranberries

Moving from Incremental to Transformative: Redefining the Rules of Competition and Collaboration

Time to tear up those MBA notes that tell us competition alone will transform markets. The scale of the sustainability challenges we currently face mean we need to see greater and more effective collaboration. This workshop will help you select the right kind of collaboration to deal with the risks and opportunities you might currently be facing, and will share practically-based critical success factors for effective collaboration leading to real and lasting change.

Presented by: Sally Uren Deputy Chief Executive, Forum for the Future

Engaging Stakeholders

Future 500's COO Erik Wohlgemuth will provide an overview of best practices and common mistakes in corporate-NGO engagement, imparting lessons using stories from the organization's nearly 20 years of experience working with executives from leading brands and NGOs across a host of sectors and issues. We will close with a discussion of the top 10 most pressing stakeholder issues for 2013 and implications for companies.

Presented by: Erik Wohlgemuth COO, Future 500; Leslie Lowe Attorney, Future 500

GreenBiz Guru Sessions

Presented by: Martin Chilcott Founder & CEO, 2degrees; Tamara DiCaprio Sr. Director, Carbon and Energy, Environmental Sustainability, Microsoft; Andrew Shapiro Founder, Broadscale; Jim Walker International Programmes and Strategy Director, The Climate Group; Erik Wohlgemuth COO, Future 500; Cary Krosinsky Executive Director, Network for Sustainable Financial Markets; Kara Hurst CEO, The Sustainability Consortium; Holly Fowler Senior Director of Sustainability & Corporate Social Responsibility , Sodexo; Tom Carnac Managing Director, Carbon Disclosure Project; Matthew Bogoshian Senior Policy Counsel, Office of Chemical Safety & Pollution Prevention, US EPA; Michele Grossman Senior Sustainability Consultant, Waste Management

Closing Remarks

Welcome & Introductions

Keynote Interview: What Climate Change Means for the Business of the Mississippi

Presented by: Craig Philip CEO, Ingram Barge Company

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

One Great Idea: Bringing Up the Next 2 Billion

Presented by: Summer Rayne Oakes EVP of Sustainability & Chief Storyteller, Above Live

One Great Idea: How the Transferability of Technology Can Transform Our World

Presented by: Skooks Pong Senior VP of Technology, Synapse

Keynote Interview: Can A Stock Exchange Promote Sustainability?

Presented by: Meyer Frucher Vice Chairman, NASDAQ OMX Group

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

One Great Idea: Low Impact Art

Presented by: Timothy Westbrook Artist

Keynote Interview: Nuggets of Wisdom on Engaging Stakeholders

Presented by: Bob Langert VP of Corporate Responsibility, McDonald's Corporation

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

One Great Idea: Business Leaders as Mythmakers

Presented by: Amy Hartzler Studio Director, Free Range Studios

Keynote Interview: Becoming Sustainable on Paper

Presented by: David Struhs Vice President, Sustainability, Domtar

In conversation with: Marc Gunther Senior Writer, GreenBiz Group

One Great Idea: "Human Tech"

Presented by: Jim Hartzfeld Corporate Sustainability Strategist

Keynote Interview: The Sustainability Consortium - A Status Report

Presented by: Kara Hurst CEO, The Sustainability Consortium

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

Breakthrough Brand Stories

Humans have always conveyed truths about how the world works and how to behave with mythic stories. This is equally true for brands and organizations. To empower your audiences and call them to a higher purpose, we’ll explore how business leaders and communicators can develop mythic brand stories.

Presented by: Amy Hartzler Studio Director, Free Range Studios; Ellen Roche Director of Content Strategy, Free Range Studios

How Sustainability Can Drive Your Innovation Strategy

As global energy and resource constraints grow more pressing, companies must further address the impact that these challenges will have on business now to ensure success. Winning enterprises must quickly move past sustainability as a driver of compliance and separate function, and instead embrace these challenges as a way to drive core strategy and innovation. This workshop will focus on how companies can develop strategies that address resource and sustainability issues as well as ways to source innovative technologies, partnerships, and investments that transform these strategies into reality. The session will also explore how a focus on resource efficiency and environmental sustainability can help to drive innovation throughout an organization, including approaches to cleantech and new business models.

Presented by: Dan Saccardi Principal, GreenOrder

Employee Engagement: Towards What End and By What Means?

Employee engagement is fundamentally about unlocking the passion of your people and inspiring the creation of a shared culture. Catalysts for these goals are often found within the existing models of change in your organization, and can be leveraged to engage your workforce of today, which is more diverse, more certain about what role they want to play, and more dedicated to finding meaning in what they do each day. Employee engagement is about grounding your company's goals and purpose in the new reality of the workplace and connecting them to what motivates and inspires each of us. This workshop will provide a framework and action plan to help you make this happen in your own organization.

Presented by: Jeff Senne Director, Corporate Responsibility, PwC; Kimberly Liu Corporate Responsibility Manager, PwC US

Understanding Natural Capital as a Core Business Issue

The workshop will focus on natural capital – the vast network of forest, freshwater and marine ecosystems that underpin our global economy– as a core business issue, and will hone in on the “why” as well as the “how.” In this workshop, 6 leading companies will share how they have leveraged strategic efforts around ecosystems to drive business benefits, including cutting costs, reducing risks, enhancing brand and fueling growth. Companies will share obstacles and challenges they have overcome, and best practices they have gleaned, from undertaking ambitious new projects. The workshop will further draw on 24 corporate case studies and the action framework featured in the e-report, "The New Business Imperative - Valuing Natural Capital," available online at http://www.corporateecoforum.com/valuingnaturalcapital.

Presented by: Neil Hawkins Vice President, Sustainability and EH&S, Dow Chemical; Jeff Seabright VP, Environment and Water, Coca-Cola; Diana Glassman Head of Environmental Affairs, TD Bank NA; Mariann Quinn Director, Sustainability, Duke Energy; Velislava Ivanova Global Sustainability Practice Director, CH2M Hill; Brandon Tidwell Manager of Sustainability, Darden Restaurants

In conversation with: Michelle Lapinski Director, Corporate Practices, The Nature Conservancy; PJ Simmons Chair, Corporate Eco Forum

Green Gamification by Design: Solving Problems and Creating Business Value

This workshop will discuss the ways that gamification is impacting green business in topics as diverse as consumer behavior change, employee engagement and product innovation.

Presented by: Gabe Zichermann Editor in Chief, Founder & CEO, Gamification.Co; Ashok Kamal Co-Founder & CEO, Bennu, LLC

Driving Sustainability along the Consumer Goods Value Chain

At this session you will learn and discuss how organizations are working toward the common goal of making consumer goods more sustainable, through both collective and individual efforts. Content covered will include procurement, operations, supply chain, marketing and consumer communications. You will hear from three key players about their top priority goals and efforts to improve sustainability upstream and downstream in the value chain – and where they come together to create synergy. BASF enables customers in almost all industries to meet the current and future needs of society through science and innovation. For over 100 years L'Oréal, the world's leading beauty company, has met the beauty and grooming needs of consumers around the world with an unrivalled portfolio of 27 international, diverse and complementary brands. Walmart operates over 10,000 stores in 28 countries, with the need and opportunity to drive change through their scale and scope.

Presented by: Charlene Wall-Warren Sustainability Leader - North America, BASF; Pamela Alabaster Senior Vice President Corporate Communications, Sustainable Development & Public Affairs, L’Oréal; Jeff Rice Senior Director, Sustainability, Walmart

Principles and Prioritization for Sustainable Purchasing

At least 45 countries now have a national policy adopted governing their sustainable public purchasing and many are also working on adopting such a policy. In the US, the GSA and other agencies are actively working on fulfilling the commitment to meet the requirement that 95% of all new contracts having greener products and services under executive Order EO 13514. Local and state governments, universities, hospitals are all buying green; retailers are offering curated green product catalogues and lines; and many large companies are using their purchasing functions to drive change towards more sustainable supply chains. One of the challenges this multitude of activities poses for companies selling into these markets is the rise of a complex, varying and changing sets of policies and requirements from purchasers as to what constitutes a “green” or “sustainable” good or service. What will it take to achieve greater consistency between purchasing requirements while still leaving some flexibility for innovation and requirements unique to the specific organisation making the purchase? This workshop will present and refine a set of draft Principles for Sustainable Sourcing and Procurement in an interactive format, with input from leading practitioners working from different perspectives of organizations currently active in the sustainable purchasing arena. The draft principles are being developed in ancipation of the Spring, 2013 launch of a new entity that aims to support and recognize leadership in sustainable purchasing and procurement.

Presented by: Alison Kinn Bennett Senior Advisor, Office of Pollution Prevention & Toxics, EPA; Yalmaz Siddiqui Senior Director of Environmental Strategy, Office Depot; Chris O'Brien Director of Sustainability, American University; Jason Pearson Interim Executive Director, Sustainable Purchasing Council; Dr. Anastasia O’Rourke Principle DEKRA and Co-Chair, Sustainable Purchasing Council; Sam Hummel Outreach Director, Sustainable Purchasing Council

Green Game-Changers: Innovation At Scale

Based on the 10 case studies in the report by Verdantix and World Wildlife Fund, this workshop will address 10 examples of large firms that have embraced disruptive sustainability innovation and are working to scale it up across the firm, like Caterpillar, BASF, PepsiCo, SunEdison, Hertz, Umicore, and more.

Presented by: David Metcalfe CEO, Verdantix