Program

Among the topics we’ll cover:

  • The new metrics of sustainability
  • Brands, sustainability, and social media
  • Breakthrough energy management strategies
  • The hard facts about sustainability software
  • Radical Efficiency: Carbon, water, energy, waste, toxics; company assets
  • Putting nature's services on the balance sheet
  • The shift from sustainability to resiliency
  • The changing role of the chief sustainability officer
  • New tools for smarter supply chains
  • How to sell sustainability internally
  • The growing role of corporate alliances

* Tuesday, February 26 2013

GreenBiz Pre-Conference Tutorials are intensive half-day sessions held prior to the start of the conference. These tutorials are meant to offer participants an opportunity to dive deeper into a topic of interest and develop tangible knowledge and skills. Read more…

1:00 PM - 1:30 PM

Registration

1:30 PM - 4:30 PM

Craft a Winning Sustainability Story for Your Brand

Participants will practice using strategy tools for developing new myths and transforming a brand itself into an unfolding story that captivates audiences and customers. By the end of the session, you will have a working draft of brand story elements including your brand archetype and hero. Read more…

Presented by: Jonah Sachs Co-Founder and President, Free Range Studios

1:30 PM - 4:30 PM

Life Cycle Assessment

This highly interactive in-depth tutorial will explore the scope, challenges, and possibilities in applying LCA for business applications, and help you understand the full environmental and health impacts of your products and how to build capacity within your organization. Read more…

Presented by: Tom Gloria Managing Director, IE Consultants

1:30 PM - 4:30 PM

Engaging Employees: How to Make Sustainability Simple, Effective and Fun

This session will explore strategies and techniques in gamification and the social web to motivate employees and customers to make healthy green changes at work, at home and in communities. Read more…

Presented by: Susan Hunt Stevens Founder & CEO, Practically Green; Mario Herger Senior Innovation Strategist, SAP; Megan Rast Environmental Sustainability Manager, Sony Pictures Entertainment; Edward Butler Sustainability Manager, Nokia

1:30 PM - 4:30 PM

Understanding GRI for Your Organization

Informative presentations and highly interactive exercises will offer attendees an in-depth look at GRI and the process of putting together a report. Read more…

Presented by: James Margolis Partner, ERM

* Wednesday, February 27 2013

7:45 AM - 8:30 AM

Breakfast & Registration

8:30 AM - 8:45 AM

Welcome & Introductions

8:45 AM - 9:15 AM

State of Green Business 2013

GreenBiz Founder Joel Makower, VP & Senior Analyst John Davies, and Trucost CEO Richard Mattison bring to life the 6th Annual State of Green Business Report, reviewing key trends and indicators in sustainable business from 2012 and what this means for the 2013 year ahead. Read more…

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; John Davies VP, Senior Analyst, GreenBiz Group; Richard Mattison CEO, Trucost

9:15 AM - 9:45 AM

The New Language of Sustainability: Risk & Resilience

Presented by: Susan Mac Cormac Partner, Morrison & Foerster LLP; Jean Rogers Executive Director and Founder, Sustainability Accounting Standards Board

In conversation with: Aron Cramer President & CEO, BSR

9:45 AM - 9:55 AM

One Great Idea: Microsoft Carbon Fee Model - Raising Funds for Efficiency and Renewable Energy

Presented by: Josh Henretig Director, Environmental Sustainability, Microsoft

9:55 AM - 10:10 AM

One Great Idea: It's All in Our Heads - The Psychology of Sustainability

Psychology has the ability to transform engagement around sustainability. In this talk, Sethi will detail how we process and share information, illuminate our collective reluctance to address social and environmental challenges, and highlight ways to foster dialog with unlikely allies. Read more…

Presented by: Simran Sethi Journalist, Strategist, Educator

10:10 AM - 10:15 AM

One Great Idea: Reuse it for Music

Presented by: Adam Wegener CEO & Founder, Trash Amps

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 10:55 AM

One Great Idea: Upcycling

Presented by: Scott Hamlin Founding Partner, Looptworks

10:55 AM - 11:25 AM

The New Platforms

Presented by: Molly Turner Director of Public Policy, Airbnb; John Zimmer Co-Founder and President, Zimride & Lyft

In conversation with: Eric Faurot CEO, GreenBiz Group

11:25 AM - 11:35 AM

One Great Idea: The Power of a Coalition

Presented by: Suzanne Shelton CEO, Shelton Group

11:35 AM - 11:45 AM

One Great Idea: Commercializing Innovative Solutions Inspired by Nature

11:45 AM - 12:15 PM

Keynote Interview: Continuing the Climb Up Mount Sustainability

Presented by: Dan Hendrix President and CEO, Interface

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

12:15 PM - 12:20 PM

GreenBiz Guru Pitches

12:20 PM - 1:30 PM

Food for Thought Lunches

Connect with attendees who share your interests by participating in a Food for Thought Lunch. Placards will be placed on tables throughout the ballroom. Read more…

 

WORKSHOPS I

1:30 PM - 2:30 PM

Five Successful Tips for Saving Energy, Saving Money, and Supporting Your Sustainability Goals

As companies look to improve the sustainability of their operations, reducing energy use is a great place to start. Read more…

Presented by: Chris Benjamin Senior Manager of Corporate Sustainability, Pacific Gas & Electric Company; Jerry Meek Senior Manager, Energy, Genentech South San Francisco; Gary Robinson Director of Facilities and Campus Expansion, Meyer Sounds Laboratories

1:30 PM - 2:30 PM

Using Strategic Philanthropy to Promote Employee Engagement

Finding ways to effectively engage broad groups of employees in a company’s strategic philanthropic and business mission can be challenging. Companies must balance corporate strategy and individual interests with nonprofit needs and community initiatives. Read more…

Presented by: Krista Van Tassel VP Environmental Affairs, Wells Fargo; Erica Mackie Executive Director and Co-Founder, GRID Alternatives

1:30 PM - 2:30 PM

Valuing Natural Capital: The EP&L Journey

Workshop participants will learn what an Environmental Profit and Loss (EP&L) statement is and how businesses are strategically using this new tool. Read more…

Presented by: Libby Bernick Senior Vice President, North America, Trucost; Richard Mattison CEO, Trucost

1:30 PM - 2:30 PM

Sustainability at a Crossroads: Which Direction is Your Program Going?

Over the past five years, there has been a multitude of sustainability programs emerging from corporations and organizations - at a variety of levels of acceptance and engagement. Why have some programs flourished while others have struggled to establish their identity? Read more…

Presented by: Cindy Ortega Senior Vice President & Chief Sustainability Officer, MGM Resorts International

2:30 PM - 2:45 PM

Break

 

WORKSHOPS II

2:45 PM - 3:45 PM

What's Material in Your 10-K?

What undisclosed liabilities, hiding in your balance sheet, present potential risks? Through this workshop, learn to view sustainability through the lens of materiality. Read more…

Presented by: Jerome Lavigne-Delville Director, Standards Development, Sustainability Accounting Standards Board; Marisa Mackey Senior Manager, Education Services, SASB

2:45 PM - 3:45 PM

The Virtuous Cycle of Energy Efficiency: Harnessing People Power to Save Energy

In the past five years, EDF Climate Corps has worked deep within more than 100 leading companies to cut energy costs and curb carbon emissions. Not only has the program identified an average of $1 million in energy savings for each organization involved, but it has learned a lot along the way. Read more…

Presented by: Sitar Mody Senior Manager of Strategy, EDF Climate Corps, Environmental Defense Fund; Nicole Peill-Moelter Director of Environmental Sustainability, Akamai Technologies; Christina Page Global Director of Energy and Sustainability Strategy, Yahoo!

2:45 PM - 3:45 PM

Making Coalitions Work

This workshop will address how the retail and apparel industry has been able to set a precedent for industry-wide commitment toward sustainability throughout the supply chain - from product to factory to brand. Read more…

Presented by: Jason Kibbey Executive Director, Sustainable Apparel Coalition; Amy Roberts MEC Social Compliance, Mountain Equipment Co-op; Melissa Fifield Director, Environmental Affairs, Gap Inc.

2:45 PM - 3:45 PM

Building Employee Brand Ambassadors: From the C-Suite to the Frontline

A company’s brand identity can be one it’s most valued assets, promoted and protected with relentless vigor. But it’s that other valuable asset—employees—who are responsible for delivering on your sustainable brand promise. Read more…

Presented by: Amon Rappaport Vice President, Brand Purpose, i.d.e.a.

3:45 PM - 4:15 PM

Networking Break

4:15 PM - 5:00 PM

GreenBiz Guru Sessions

Clean Energy Finance: Funding the Transition with Adam Boucher Picking Metrics and Setting Goals with Mike Brown Reimaging Waste with Tom Carpenter How to Engage Employees During Earth Week with Katie Excoffier The Power of a Really, Really Big Brand Promise with Gil Friend Climate Solutions: R Read more…

Presented by: Adam Boucher Founder & CEO, Adam Capital; Michael Brown Owner, Brown and Wilmanns Environmental, LLC; Katie Excoffier Sustainability Manager, Genentech; Gil Friend President and CEO, Natural Logic; Mike Korchinsky Founder, Code REDD; Erin Reilly Lead for Green Marketing, Google; Suzanne Shelton CEO, Shelton Group; Bill Shireman President & CEO, Future500; Kristin York Adjunct Professor, Sustainable Urban Economic Development, Presidio Graduate School; Ellen Weinreb Managing Director, Weinreb Group; Christina Page Global Director of Energy and Sustainability Strategy, Yahoo!; Tom Carpenter Director, Sustainability Services, Waste Management

5:00 PM - 5:15 PM

Closing Remarks

5:15 PM - 6:30 PM

Networking Reception

* Thursday, February 28 2013

7:45 AM - 8:30 AM

Breakfast & Registration

8:30 AM - 8:55 AM

Welcome & Introductions

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group

8:55 AM - 9:25 AM

Keynote Interview: How a Values-Based Company Cultivates Sustainability

Presented by: Dominique Conseil President, Aveda

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

9:25 AM - 9:35 AM

One Great Idea: How Blue Plus Brown Makes Green

Presented by: Thomas Day Chief Sustainability Officer, US Postal Service

9:35 AM - 9:45 AM

One Great Idea: Business Leaders as Mythmakers

Presented by: Jonah Sachs Co-Founder and President, Free Range Studios

9:45 AM - 10:15 AM

Sustainability in Sport

Presented by: Jill Savery Head of Sustainability, America's Cup Event Authority; Mike Lynch Managing Director, Green Innovation, NASCAR; Jennifer Regan Global Sustainability Director, AEG

In conversation with: Stephen Linaweaver Principal, BluSkye

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 11:15 AM

Sustainability in the Supply Chain

Presented by: Brittni Furrow Director, Sustainability, Food and Consumables, Walmart; Kim Marotta Director, Sustainability, MillerCoors; Gary Beck Farm Manager, Hillside Ranch

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

11:15 AM - 11:25 AM

One Great Idea: Green Without Gold: Sustainability on a Shoestring

Presented by: Amy Hargroves Director, Corporate Responsibility, Sprint

11:25 AM - 11:35 AM

One Great Idea: Creating Solar Energy Together

Presented by: Billy Parish Co-Founder & President, Mosaic

11:35 AM - 11:45 PM

One Great Idea: Bringing Technology to the Farmers Market

Presented by: Benzi Ronen CEO, Farmigo

11:45 AM - 12:15 PM

Keynote Interview: The Responsible Company

Presented by: Yvon Chouinard Founder, Patagonia

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

12:15 PM - 1:30 PM

Lunch

 

WORKSHOPS I

1:30 PM - 2:30 PM

Breakthrough Brand Stories

Humans have always conveyed truths about how the world works and how to behave with mythic stories. This is equally true for brands and organizations. To empower your audiences and call them to a higher purpose, we’ll explore how business leaders and communicators can develop mythic brand stories. Read more…

Presented by: Jonah Sachs Co-Founder and President, Free Range Studios

1:30 PM - 2:30 PM

Supplier Engagement and Scorecards

Learn how a prominent global retailer and an emerging organic food brand are building sustainability into their products, engaging suppliers, and the mechanisms that they use to evaluate progress. Read more…

Presented by: Tim Greiner Co-Founder & Managing Director, Pure Strategies; Karie Crisp Independent Sustainability Consultant; Shauna Sadowski Director of Sustainability, Annie's

1:30 PM - 2:30 PM

Advance Preview: Findings from Ernst & Young and GreenBiz Group New Survey on Sustainability Risk Management and Reporting

Be the first to hear the findings of a new survey conducted during the fall 2012 by Ernst & Young and GreenBiz Group. Join an interactive discussion on how these findings may impact your sustainability strategy and initiatives. Read more…

Presented by: John DeRose Executive Director, Ernst & Young; Kate Baker Manager, Ernst & Young; Jessica Bramhall Senior Manager, Ernst & Young; Rebecca Sternberg Senior Manager, Ernst & Young; John Davies VP, Senior Analyst, GreenBiz Group

1:30 PM - 2:30 PM

The Future of Fuels

With world energy consumption set to rise by nearly 40 percent by 2030, we have an opportunity to improve the sustainability impacts of all fuels that will be with us during our extended transition to a low-carbon future. Read more…

Presented by: Eric Olson Senior VP of Advisory Services, BSR

2:30 PM - 2:45 PM

Break

 

WORKSHOPS II

2:45 PM - 3:45 PM

Futures Techniques to Drive Change

Forum for the Future uses futures techniques such as scenarios, visions and trends to help understand the change that we need to prepare for and strategic actions to take today. Read more…

Presented by: Helen Clarkson Director, Forum for the Future US, Forum for the Future

2:45 PM - 3:45 PM

Corporate-NGO Engagement in a Time of Increasing Activism

Future 500's CEO Bill Shireman and Senior Director Danna Pfahl will provide an overview of best practices and common mistakes in corporate-NGO engagement, imparting lessons using stories from the organization's nearly 20 years of experience working with executives from leading brands and NGOs across Read more…

Presented by: Bill Shireman President & CEO, Future500; Danna Pfahl Senior Director of Stakeholder Engagement, Future 500

2:45 PM - 3:45 PM

Chemical-Intensive Products Sustainable Innovation – Getting Ahead of the Curve

It is estimated that more than 95% of all products in commerce are enabled by chemistry. Read more…

Presented by: Tony Kingsbury Founder & President, TKingsbury LLC; Phil Metz Co-Founder and Top Dog, SingingDog

2:45 PM - 3:45 PM

Finding Millions Downstream: How To Successfully Collaborate Across Your Value Chain

Requests to join initiatives of cross-industry collaborations on sustainability are becoming more common. Done well, they can unlock millions of new dollars within value chains. Done poorly they can lead to inaction, greenwashing, and wasted time and money. Read more…

Presented by: Erin Billman Principal, BluSkye

3:45 PM - 5:15 PM

Networking Break

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