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Green Building Marketing Impact Report
Green buildings, as represented by the LEED (Leadership in Energy and Environmental Design) Green Building Rating System of the U.S. Green Building Council, are an undisputed market success. In the eight years since the launch of LEED, green has firmly established itself among mainstream leaders in the building sector, representing tens of billions of dollars in value put in place and materials sales.
LEED was created to reduce the environmental impacts of the built environment, but so far no comprehensive evaluation of the overall impact of LEED has been conducted. Until now.
This second annual report, researched and written by Rob Watson, the "Founding Father of LEED," explores the impacts that LEED-certified buildings have already had on energy, water, waste and employee productivity -- and projects those impacts for the next 20 years.