Matt Kohler
Brand Manager, Clorox Green Works

Thursday: 08:30
"Anatomy of a Green Brand"

Matt Kohler is Brand Manager for Green Works, a new line of natural, plant-based cleaners from The Clorox Company. Green Works is Clorox's first new brand in more than 20 years, and is poised to transform the green cleaning category.

Green Works was built "from the ground up" to deliver uncompromising performance for consumers seeking natural options. The products work as well as traditional cleaners, yet they are made with plant-based, biodegradable ingredients.

As Brand Manager, Kohler oversees all marketing activity, including advertising, consumer promotions, and online campaigns, as well as volume & profit for the brand.

Prior to joining Clorox, Kohler worked in Europe and the United States with some of the world's leading brands, such as Coca-Cola and Johnson & Johnson.
He is a graduate of Harvard Business School, and lives in San Francisco with his wife and daughter.