Green Marketing
- Just about every corporate sustainability pro is tweeting these days. We've done some analysis of who's actually getting their message across.
- Think marketing is fluff? Think again. Three world-class U.C. Berkeley professors are applying their ingenuity to personal branding and marketing in order to lead with their ideas.
- It's easy for a business to make green claims without really getting greener. Here's how to do the right thing.
- Its visual format allows companies to paint a compelling picture of green products and brands.
- The relationship between business and nonprofits has evolved dramatically as the two sides found ways to develop mutually beneficial efforts, and -- more recently -- collaborative partnerships.
- With more than 400 green certification programs to choose from, sustainability managers should consider 5 tips from experts as they shape their strategy.
- In a landscape crowded with sustainability labels, Good Housekeeping's century-long history of certifying products helped lure corporate customers to apply for its new Green Seal.
- Interbrand report aims to identify gap between companies' reputation and actual sustainability efforts.
- Getting a business green-certified can be resource-intensive, so business owners and sustainability executives should make sure the eco label they're pursuing is the best fit.
- Wonder why your press releases get ignored? Follow these tips to capture the interest of green bloggers.
- DNV's acquisition of Two Tomorrows is the latest in a trend of consolidation in the sustainability consulting world -- and a sign that carbon companies may be diversifying.
- Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.
- Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability....
- Aside from the well-intentioned efforts of a few notable companies, Earth Day often serves as a launchpad for misguided, ill-conceived and downright counterproductive green-themed pitches. Here are...
- Earth Day traditionally brings piles of sustainability announcements from companies, but experts say big news can get lost in the crowd.
- The hotel giant is expanding its environmental initiatives to align its future growth with environmental and social responsibility, while also helping its guests reduce their impacts.
- Our annual spring roundup of the latest U.S. consumer polling data finds a large trust gap between consumers and companies and a failure to communicate effectively about sustainability.
- More young people in China than anywhere else in the world say that they'd be loyal to companies that are reducing their carbon footprint.
- Green attributes are table stakes at events like the Natural Product Expo. Here's what standout companies do to differentiate themselves from competitors.
- In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV.
