A messaging experiment inspired by green marketing has been winning over students who were hostile to sustainability projects.
Just about every corporate sustainability pro is tweeting these days. We've done some analysis of who's actually getting their message across.
Think marketing is fluff? Think again. Three world-class U.C. Berkeley professors are applying their ingenuity to personal branding and marketing in order to lead with their ideas.
It's easy for a business to make green claims without really getting greener. Here's how to do the right thing.
Its visual format allows companies to paint a compelling picture of green products and brands.
The relationship between business and nonprofits has evolved dramatically as the two sides found ways to develop mutually beneficial efforts, and -- more recently -- collaborative partnerships.
With more than 400 green certification programs to choose from, sustainability managers should consider 5 tips from experts as they shape their strategy.
In a landscape crowded with sustainability labels, Good Housekeeping's century-long history of certifying products helped lure corporate customers to apply for its new Green Seal.
Interbrand report aims to identify gap between companies' reputation and actual sustainability efforts.
Getting a business green-certified can be resource-intensive, so business owners and sustainability executives should make sure the eco label they're pursuing is the best fit.
Wonder why your press releases get ignored? Follow these tips to capture the interest of green bloggers.
DNV's acquisition of Two Tomorrows is the latest in a trend of consolidation in the sustainability consulting world -- and a sign that carbon companies may be diversifying.
Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.
Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability....
Aside from the well-intentioned efforts of a few notable companies, Earth Day often serves as a launchpad for misguided, ill-conceived and downright counterproductive green-themed pitches. Here are...
Earth Day traditionally brings piles of sustainability announcements from companies, but experts say big news can get lost in the crowd.
The hotel giant is expanding its environmental initiatives to align its future growth with environmental and social responsibility, while also helping its guests reduce their impacts.
Our annual spring roundup of the latest U.S. consumer polling data finds a large trust gap between consumers and companies and a failure to communicate effectively about sustainability.
More young people in China than anywhere else in the world say that they'd be loyal to companies that are reducing their carbon footprint.
Green attributes are table stakes at events like the Natural Product Expo. Here's what standout companies do to differentiate themselves from competitors.