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- DNV's acquisition of Two Tomorrows is the latest in a trend of consolidation in the sustainability consulting world -- and a sign that carbon companies may be diversifying.
- Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.
- Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability....
- Aside from the well-intentioned efforts of a few notable companies, Earth Day often serves as a launchpad for misguided, ill-conceived and downright counterproductive green-themed pitches. Here are...
- Earth Day traditionally brings piles of sustainability announcements from companies, but experts say big news can get lost in the crowd. ...
- The hotel giant is expanding its environmental initiatives to align its future growth with environmental and social responsibility, while also helping its guests reduce their impacts....
- Our annual spring roundup of the latest U.S. consumer polling data finds a large trust gap between consumers and companies and a failure to communicate effectively about sustainability....
- More young people in China than anywhere else in the world say that they'd be loyal to companies that are reducing their carbon footprint....
- Green attributes are table stakes at events like the Natural Product Expo. Here's what standout companies do to differentiate themselves from competitors. ...
- In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV....
- Who is really committed to buying green, what are their motivations, and how can we reach them? OgilvyEarth has figured it out, and presented their findings from a new report, presented at the...
- The coalition's creative collaboration model is tacking the biggest problems in corporate sustainability, and in the process developing a way to create truly sustainable consumer goods.
- Simon Mainwaring, the former advertising exec, is looking to move past cause marketing to something called 'contributory consumption.'...
- Efforts by the firm AirDye to sharply reduce the water used by the textile industry in coloring fabrics offer marketing lessons to any company than wants to build a green brand. ...
- Although the outlook on most environmental issues is pretty bleak, taking stock of the progress made in the relatively short timeframe of the last two decades, it really does appear that we've come a......
- The outdoor retailer used a full-page ad in the New York Times this last weekend to offer a few wise words about sustainable consumption....
- The first class of 14 companies have signed up for the new WindMade label, making a big bet that shoppers will seek out products made in factories powered by wind energy....
- The clothing manufacturer's head of sustainability talks about the rules of engagement for weaving environmental initiatives throughout a recently restructured century-old brand....
- Everyone's talking about the power of social networking as a sustainability communications strategy, but very few are doing it well. Once you're walking the walk, here are six steps to get you......
- Gamification is a huge trend in marketing almost any kind of product or service today, and is only going to get bigger and more commonplace. And some innovative companies are already putting the......
