GreenBiz Innovation Forum

Tuesday October 19th, 2010*

7:45

Registration Opens

8:30

Welcome and Overview: The State of Sustainable Innovation

Joel Makower shares a framework for making sense of the innovation landscape. Nicole Boyer explains the conference flow and principles.

9:00

Innovation Café: Framing the Questions That Matter

An interactive process designed to rapidly connect people and create a collective map of shared issues facing sustainable innovation. Graphic recorder Mariah Howard will harvest key insights using visual thinking.

10:00

Innovisionary: Tim O'Reilly

The father of Web 2.0 talks about the imperative to innovate, the parallels of the current state of sustainability to the Web movement, and how open innovation and transparency will be key drivers of change.

10:30 Networking Break
11:00

Innovisionaries in conversation: Janine Benyus and John Warner

From the World Wide Web to the web of life: two pioneers -- the biomimicry pioneer and the father of green chemistry -- will discuss their paradigm-shifting disciplines, including their key challenges and opportunities for sustainable innovation.

11:45

Experiencing innovation: Tom Wujec

Wujec, Autodesk Fellow and pioneer in visual innovation, conducts "The Marshmallow Challenge," a fun, hands-on design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity.

12:30 Lunch
1:30

Innovisionary Conversation: Innovation at the Base of the Pyramid

Marc Gunther leads a discussion among Hunter Lovins, Aron Cramer, and Pawan Mehra looking at how companies are creating new products and business models for — and learning from — emerging economies.

2:15

Innovisionary: Tim Brown

The head of IDEO, the famed design firm, sharing with us how design thinking enables sustainable innovation.

2:40 Networking Break
3:00

Collaborating for a Change

Collaboration is a core competency for making sustainable innovation happen. This panel will explore how and why collaboration is critical from three different perspectives. A collaborative conversation among Scott Elrod of PARC, Angela Nahikian of Steelcase, and Nathan Shedroff of California College of the Arts, moderated by GreenOrder's Andrew Shapiro.

3:45

Visual Strategic Thinking, Part 1

Tom Wujec lead a hands-on exercise in which participants apply visual thinking to their sustainable innovation opportunities and key learnings from the day.

4:30

Synthesis: Speaker Reflections, Questions and Participant Dialogue

An interactive discussion among the day's speakers -- Tim Brown, Janine Benyus, John Warner et al. -- about key learnings and questions, getting us ready for Day Two.

5:15

Networking Reception


Wednesday October 20th, 2010*

8:30

Day Two Welcome and Overview

Joel Makower and Nicole Boyer help start off the day.

8:45

Making Innovation Happen

Rob Shelton, co-author of Making Innovation Work unveils seven rules for executing innovation in any company.

9:00

How Innovation Happens: Consumer Products

Rob Shelton in conversation with Procter & Gamble's sustainability and innovation leaders, Len Sauers and Stephen Meller, on the consumer product giant's quest for sustainable products.

9:45

How Innovation Happens: Changing the Business Model

Rob Shelton in conversation with Jim Hall, head of Waste Management's Green Squad, on how the waste hauler is transforming its business model to profit from helping companies prevent waste.

10:30 Networking Break
11:00

The Power of Disruptive Upstarts

Marc Gunther leads a discussion with two venture capitalists and an innovative upstart on what it takes to succeed — and how big companies are looking outside their walls to small innovative companies that can be potential partners. Featuring Andrew Williamson of Physic Ventures, Phil Giesler of Unilever Corporate Ventures, and Adam Lowry of Method.

11:45

Visual Strategic Thinking, Part Deux

An exercise using the template and tools learned so far, participants will map out key enablers and barriers facing their innovation opportunity.

12:15 Lunch
1:30

Enablers and Barriers: Deeper-Dive Sessions

What are the internal, external, systemic, cultural, and institutional factors that can make or break innovation inside companies? How do corporate culture, systems of commerce, societal customs, and political winds affect innovation? Facilitated, interactive break-out sessions allow participants to tackle these tough questions.

2:30

The Keys to Success

Representatives from the Enablers and Barriers sessions share their best ideas of how to overcome barriers and harness enablers for sustainable innovation.

3:00 Networking Break
3:20

Opportunity Thinkubator

Nicole Boyer leads an effective peer-to-peer process to help participants understand the practical next steps for advancing their sustainable innovation opportunity after they leave the conference.

4:00

Closing Keynote: Creating Positive Futures

Peter Madden, CEO of Forum for the Future, shares strategies such as mainstreaming, disrupting, and using positive futures, that can help us move from incremental to systems-wide innovation.

4:45

Next Steps

Joel Makower and Nicole lead a summary dialogue about the key conversations and connections we need to continue to support sustainable innovation as a shared endeavor.

5:00

Forum Ends

*Working agenda, subject to change.