State of Green Business

The annual State of Green Business report provides a measure of the environmental impacts of the emerging green economy.

Kicking off the release of the third annual State of Green Business report, we present the first of our look at the 10 biggest trends in the greening of mainstream business: Radical Transparency Goes Mainstream.

Even in the midst of the deepest recession of the last 20 years, shoppers from São Paolo to Shanghai were ready to shell out more cash for eco-friendly products. Is the tide turning for the green marketplace?

As the parade of progress marches inexorably forward, a growing number of innovations have a distinctly green tinge, significantly reducing material, chemical, water and energy inputs.

While individual car buyers stayed out of showrooms with disastrous results, corporate and institutional buyers proved a bright green spot for the industry with increased purchases of hybrid-electric, diesel, biodiesel, electric and other so-called alternative-fueled vehicles.

What happens when green business meets cleantech? When those companies are like Best Buy, Autodesk and Serious Materials, you get firms that align their products and services with efforts to foster sustainability -- and in some cases guide the marketplace toward broader and deeper adoption of environmentally responsible practices.

The first part of the Obama Adminstration's two-pronged strategy to ignite the green business economy -- public investment through the American Recovery and Reinvestment Act of 2009 -- has been done, according to Van Jones, a speaker at's State of Green Business Forum.

Does the regulatory deadlock on the domestic and international fronts put the onus on businesses to do more to address climate change or does it let them off the hook?

IT companies are backing up their claims that technology can more than offset its own carbon footprint by developing a seemingly impressive array of capabilities to make the world not just more efficient, but to make it better.

Corporate sustainability is like teen sex. Everybody talks about it. Nobody does it very much. And when they do it, they don’t do it very well. Friend and colleague Joel Makower likes to tell that joke, and it’s as good a way as any to introduce’s third annual State of Green Business report.

China can be a great place for international companies interested in green business. It's a matter of getting to know the right people, adapting to the culture and "getting over your fear of China," says Peggy Liu, the chair of JUCCCE.