CEE is a Boston-based nonprofit organization that promotes energy-saving products and technologies. The U.S. Environmental Protection Agency analyzed CEE's survey data and recently released a report that is available on the Energy Star Web site. This report presents strong evidence that Energy Star is helping Americans make consumer choices that are energy efficient and good for the environment.
Energy Star, a joint program of the U.S. EPA and Dept. of Energy, identifies and promotes products and practices that are the most energy efficient. Energy Star-qualified products, generally in the top 25% when tested for efficiency, are voluntarily marked by manufacturers with the Energy Star label.
Survey findings include:
- 64% of households recognize the Energy Star label, up from 56% in 2003.
- 68% have a "high" or "general" understanding of the label, up from 62% in 2003.
- 54% of households that purchased an Energy Star-labeled product in the previous 12 months reported that the label had influenced their purchasing decision.
- 73% of households that purchased an Energy Star-labeled product would recommend labeled products to a friend.
- In 2004, market share of Energy Star-qualified clothes washers market passed 30% for the first time. In 1997, this figure was less than one-half of 1%.
- In the last two years, the market share of Energy Star-qualified dishwashers has doubled, from less than 40% to nearly 80%.
- When the Energy Star criteria for refrigerators became more stringent in 2001, there were no sales of Energy Star-qualified refrigerators for the first two months. In 2004, market share exceeded 30%.