BENTONVILLE, — Wal-Mart has announced an ambitious campaign to sell 100 million compact fluorescent light bulbs (CFLs) at its Wal-Mart and Sam's Club locations by the end of 2007.

If achieved, this goal has the potential to save customers as much as $3 billion in electrical costs over the life of the CFLs. In addition to saving money for consumers, these innovative products conserve up to 75 percent more energy than traditional light bulbs and lower greenhouse gas emissions.

"We have a fundamental belief that all families should have access to affordable, sustainable goods, and compact fluorescent light bulbs are a great way for our customers to save money," Wal-Mart Vice President of Corporate Strategy and Sustainability Andy Ruben said. "The working families and small businesses that are our customers will not only save money when shopping with us, but also on their electric bills, all the while benefiting the environment."

The roll-out plan includes interactive displays at 100 select Wal-Mart stores beginning in January to help customers choose which CFLs best fit their needs (an online savings calculator is currently available online); educational displays to allow customers to compare qualities and styles; increased shelf space with prominent displays in the lighting aisles; marketing promotions; and employee education as well as a competition to encourage them associates to generate CFL sales.

With nearly 20 percent of all home electric costs stemming from lighting alone, CFLs can have tremendous benefits. Converting one conventional 60W bulb to a 13W CFL can save: $30 in electric costs over its lifetime; 10 conventional bulbs from being produced, transported and discarded in a landfill; 220 lbs. of coal from being burned; and 450 lbs. of greenhouse gases from reaching the air. The average home has more than 30 compatible sockets, which means even more potential savings.

"We realize this is a lofty aspiration, but if we reach our goal of selling 100 million CFLs by the end of 2007, the results will be staggering," Ruben added. "Over the life of those bulbs, $3 billion can be saved in electrical costs and 20 million metric tons of greenhouse gases can be prevented from entering our atmosphere. This change is comparable to taking 700,000 cars off the road, or powering 450,000 single-family homes. Compact fluorescent light bulbs will change the way consumers look at energy efficient products because not only can they benefit directly, but also feel good about it."