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Weather Channel Latest Network Going Green with LEED HD Studio
Construction of the building, which was also mentioned in a Weather Channel blog in April, should be completed in February with on-air production two months later. The company decided to launch an HD network in 2006.
According to the report, an underground stormwater retention pond will supply all landscape irrigation while more than half of all disposables will be sorted and taken to recycling centers. Paint products will be low in volatile chemicals while carpets will be made from recycled material. The company also will work to plant trees and conserve energy.
Other green actions include replacing Styrofoam cups in break rooms and using energy efficient compact fluorescent bulbs.
"Green is really the new black," Weather Channel Executive Vice President and General Manager Wonya Lucas told TV Week. "We look at the world through the lens of weather, and now we're also looking at it through a lens of green."
The Weather Channel isn't the only network trying to green its operations. Broadcast and Cable reported last week that Time Warner Cable has started printing its monthly newsletter on paper made from recycled paper with a printing process that uses 100 percent wind power.
The Sundance Channel is undergoing a green audit and giving its workers sustainability training. The Discovery Channel also is going for LEED Silver certification for its headquarters and has offset its emissions since the beginning of the year. The company also has retrofitted its garage lighting system to replace fluorescents with incandescents, as well as install light sensors in hallways.
Fox Network Groups has replaced the traditional bulbs in its Houston master control rooms with LED lights, and implemented automatic shutdown mechanisms for personal computers.
NewsCorp., Fox Network's parent company, has pledged to go carbon neutral by 2010 by reducing energy waste, utilizing renewable sources and buying offsets. It offers a rebate up to $4,000 to workers who buy hybrids, among other green initiatives.
"This is a real opportunity because we can learn about the issue while doing it and build some credibility," Rachel Webber, director of energy initiatives at News Corp., told Broadcast and Cable.
You'll find strong evidence that green building has crossed a critical threshold, which begs the question of what comes next. Read more
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