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FTC to Revise Guidelines for Green Packaging Claims
Published March 03, 2008
The Federal Trade Commission will hold a workshop to discuss green packaging terms as part of its review of environmental marketing claims.
The workshop will focus on packaging terms like recyclable, recycled content, biodegradable, compostable and refillable, along with terms not covered in the FTC's environmental marketing guides, such as sustainable and renewable.
The guides, called the Green Guides, were last updated in 1998.
Discussions will focus on terms covered by and not included in the Green Guides, what those terms mean to consumers, perception of environmental seals and third-party certification, trends in packaging that have led to green packaging claims, the impact of packaging on the environment and what guidance on green terms the FTC should provide.
This is the FTC's second Green Guides workshop. The previous one in January focused on marketing of carbon offset and renewable energy credits. The workshop will run from 9 a.m.-5 p.m. Wednesday, April 30, at the FTC satellite building conference center, 601 New Jersey Ave., N.W., Washington, DC. Comments can also be made online or by mail.
The workshop will focus on packaging terms like recyclable, recycled content, biodegradable, compostable and refillable, along with terms not covered in the FTC's environmental marketing guides, such as sustainable and renewable.
The guides, called the Green Guides, were last updated in 1998.
Discussions will focus on terms covered by and not included in the Green Guides, what those terms mean to consumers, perception of environmental seals and third-party certification, trends in packaging that have led to green packaging claims, the impact of packaging on the environment and what guidance on green terms the FTC should provide.
This is the FTC's second Green Guides workshop. The previous one in January focused on marketing of carbon offset and renewable energy credits. The workshop will run from 9 a.m.-5 p.m. Wednesday, April 30, at the FTC satellite building conference center, 601 New Jersey Ave., N.W., Washington, DC. Comments can also be made online or by mail.
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Greenwashing by industrial giants Cargill, Inc. and ADM
I found a link to the Greenpeace website on http://greenwashspy.com . They seem to be using the link to Greenpeace to promote themselves as a legitimate third party seeking to 'out' greenwashing. This website is actually a front for the PLA lobby. They confess it, if you look deeply enough into the site:
http://www.greenwashingspy.com/?page_id=384
The PLA industry (corn based plastic) is composed primarily of Cargill, Inc., disguised as NatureWorks, and ADM.
See: http://www.coopamerica.org/programs/responsibleshopper/company.cfm?id=200
And: http://www.coopamerica.org/programs/responsibleshopper/company.cfm?id=187
Interestingly, in order to disguise the real money behind the BPI, none of the above companies appear in the membership list published at:
http://www.bpiworld.org/BPI-Public/Members/Directory.html
This lobby is clearly behind the California law that equates compostability with biodegradablility, thus giving a boost to the PLA industry. The problem with putting PLA in landfills, I have been informed by a landfill operator, is that it biodegrades so quickly that the methane produced by anaerobic biodegradation in the landfills will escape before the landfills are 'capped and tapped.'
The problem with making all plastic disposable items out of corn, which is the usual source of PLA, is that something like 150,000,000 tons of plastic would be made out of corn, driving up prices for corn and leading to a devastating increase in the world hunger problem.
Full disclosure: I represent a company that competes with the PLA industry--by choice. We could have become a PLA company just as easily.
-Tim Dunn, BioGreen Products Co.
http://biogreenproducts.biz
A source for biodegradable and oxo-biodegradable plastic disposable items
packaging is a serious concern..
As people are getting to know more about the role of environmental responsibility in everyday life, product packaging is becoming a major concern of some consumer groups, governmental agencies, and manufacturers. Consumer groups are pressuring manufacturers to reduce waste at the source. Marketing intermediaries are being pressured by consumers and manufacturers to support the national drive for recycling and adjust to consumers' demands for ecologically safe products.
Definitely, the government has been trying hard to tackle this problem but there is still much to do.
Dave
http://www.abc-packaging.com