VERGE SF - Oct 27-30
» Distributed Energy Systems
» Smarter Supply Chains
» Next-Gen Buildings
Early-Bird Rates End Sep 20th -- Save 30%
Canada to Release Green Advertising Guidelines
The Competition Bureau and Canadian Standards Association are planning to release national guidelines on the use of recycling, chemical-related and other environmental terms, according to the Globe and Mail.
The new guidelines, currently in draft form seeking industry comments, will prevent companies from making vague claims, requiring any statement to include specifics. Instead of simply saying a product is recycled, a company will have to say how much of its content is from recycled materials. Companies will also not be allowed say products are free of chemicals or substances if the products didn't previously contain those items, according to the paper. Any eco-friendly statements that do end up products will have to be backed up with data.
The guidelines were spurred by consumer complaints and the dearth of green claims being made on products, the Globe and Mail reported. The Competition Bureau, an independent law enforcement agency, has already taken action against one company's environmental claims. In November 2007 the Bureau forced Vancouver-based Lululemon Athletica to remove any references to the therapeutic benefits of its VitaSea clothing products because it made claims that could not be verified. The clothing's advertising said it would release minerals and vitamins in to the wearer's skin when wet and could improve skin in a variety of ways and reduce stress.
The U.S. Federal Trade Commission is also in the process of updating its guidelines for environmental marketing by holding workshops to get consumer input on terms like recyclable, biodegradable and sustainable along with perceptions of third-party certification of green claims.
You'll find strong evidence that green building has crossed a critical threshold, which begs the question of what comes next. Read more
Latest white papers from our sponsors:
- New Scope 2 Accounting Guidance: What it means for corporate decisions to purchase environmental instruments
- Energy Project Financing Cheat Sheet
- Addressing Transparency Expectations in the Metals and Mining Sector
- Essential Guide to Lighting Retrofits & Upgrades
- Open Standards-Driven Wireless Building Energy Management
- Mack Technologies Achieves Unprecedented Wireless Control
- 14 Strategies to Save up to 70% in Energy Costs Using the Latest in Warehouse Lighting...and More
- Turning Title 24 Regulations into Smart Savings
- Unlocking ROI+: Understanding the Complete Return on Smart Building Investments
- Verifying Environmental Sustainability in the Electronics Marketplace
- A Benchmark Study of Current Practices and Tools for Sustainability
- Increasing Transparency of Environment and Health Claims for Cleaning Products
- How HP Achieves Leadership in Sustainable Product Footprinting at a Fraction of the Cost
- Creating Healthier Furniture and Building Materials by Minimizing Chemical Emissions
- Driving Performance and Transparency in Green Building Products
- Transparency and the Role of Environmental Product Declarations
- The Product Mindset
- Can You Save Millions with Sustainable Packaging Design?
- NAEM Trends Report: Planning for a Sustainable Future
- Guide to Energy, Carbon and Sustainability Software