[Editor's note: an earlier version of this story mistakenly identified the Simply Green label as a new product line, instead of a new label for existing products. We regret the error, and have updated the story below to reflect those changes.]

PLANO, Texas, March 19, 2008 -- JCPenney this week announced that it had created a new label for its house-brand clothing and housewares products, a move that responds to consumer demand for green products.

The Simply Green label will help highlight products that fall in three categories: organic, renewable or recycled. To meet the organic standard, products must be made with at least 70 percent organic raw materials. Goods bearing the renewable label will be made from at least 25 percent renewable materials, including bamboo, soy or wood from certified forestry operations. To meet the recycled standard for the Simply Green label, products must contain at least 25 percent recycled materials, including cotton, glass or polyester from recovered plastic bottles.

The newly labeled Simply Green products will be available at all 1,074 JCPenney department stores, and will bear a prominent label designating it as Simply Green. The company said it will also create special zones for Simply Green products in its stores.

Also this week, Swedish automaker Saab announced that it would add to its line of luxury cars a line of eco-goods: the company's Pure BioPower Eco Clothing Collection will be developed with the Swedish clothing design firm Reflective Circle, a green clothing designer.

The clothing line will be made with 100 percent organic cotton, and include other eco-touches like using sustainably harvested coroso nuts to produce the buttons for the products.

Saab announced the products at a pre-party for the New York Auto Show, where it will be showing off new green automobiles like an ethanol-capable hybrid vehicle.