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This two-day, hands-on event focuses on the greening of mainstream products by combining first-rate speakers and panelists with a unique approach to innovation called Systematic Inventive Thinking (SIT).

Participants will hear from leading companies large and small, as well as the top green product designers and participate in innovative techniques that combine the best elements of a traditional conference and an experiential workshop.

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Joel Makower

Welcome to GreenBiz 2.0!

We've been working long hours behind the scenes to make GreenBiz.com and our sister sites even more useful and information-packed. At last, we're ready to unveil it.

We have redesigned the look and feel of GreenBiz.com and all our sister sites to make it easier for you to navigate and explore. All the same great news and resources are still here, and here is a short overview of all the new additions and changes to the sites.

If you have any questions, comments or suggestions about the new design, send a note to Carlie Peterson at carlie@greenerworldmedia.com.

Thanks for reading!
Joel Makower
Joel Makower, Executive Editor

Tesco Adds Carbon Footprint to Product Labels

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LONDON, UK -- Supermarket chain Tesco has labeled 20 products with information related to each product's greenhouse gas emissions in a trial of carbon labeling.

Each item is labeled with a number showing the greenhouse gas emissions per serving, Reuters reported. The test items include orange juice, potatoes, laundry detergent and light bulbs.

The company has chosen to label only a few of the tens of thousands of items it carries because of the complexity of measuring a product's entire carbon footprint, Reuters reported. Tesco also hopes to receive consumer feedback while measuring the emissions of other products.

The labels show orange juice from concentrate has a lower carbon footprint than non-concentrate, and liquid detergent has less of an impact than powder detergent, the Daily Mail reported.

The government-funded Carbon Trust provided emissions figures based on commissioned and published research. None of the items in the pilot labeling program were shipped by air.

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