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Our New Event! Greener by Design: Strategies, Tools, and Markets for Product Innovation

This two-day, hands-on event focuses on the greening of mainstream products by combining first-rate speakers and panelists with a unique approach to innovation called Systematic Inventive Thinking (SIT).

Participants will hear from leading companies large and small, as well as the top green product designers and participate in innovative techniques that combine the best elements of a traditional conference and an experiential workshop.

> Sign up at GreenerByDesign.com today!

Joel Makower

Welcome to GreenBiz 2.0!

We've been working long hours behind the scenes to make GreenBiz.com and our sister sites even more useful and information-packed. At last, we're ready to unveil it.

We have redesigned the look and feel of GreenBiz.com and all our sister sites to make it easier for you to navigate and explore. All the same great news and resources are still here, and here is a short overview of all the new additions and changes to the sites.

If you have any questions, comments or suggestions about the new design, send a note to Carlie Peterson at carlie@greenerworldmedia.com.

Thanks for reading!
Joel Makower
Joel Makower, Executive Editor

New PepsiCo Bottle Uses 20 Percent Less Plastic

PURCHASE, N.Y. -- In a drive to reduce the packaging of its products, PepsiCo. will unveil a new bottle this month that will be made with 20 percent less plastic and sport a trimmed label size.

The announcement comes as the beverage sector battles a backlash over the waste and greenhouse gas emissions associated with its products. For example, some cities, such as San Francisco, have banned the purchase of bottled water with municipal funds.

In Pepsi’s case, the new 500 ml bottles will be used in 12-packs and 24-packs of non-carbonated products, such as Lipton Iced Tea, Tropicana juice drinks, Aquafina Alive and Aquafina FlavorSplash. The multi-packs also will require 5 percent less shrink wrap film.

"The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics," said Robert Lewis, vice president of PepsiCo’s worldwide beverage packaging and equipment development. "After a full year of hard work from multiple corners of the company, we hit the trifecta -- a bottle that satisfied the needs of our system, our consumers and the environment.”

The packaging effort is part of the company’s “Performance with Purpose” mission to fuel sustainable growth through supporting its employees and communities and reducing environmental impacts related to water, energy and packaging.

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