Institute for the Future Outlines Influences on Business Sustainability

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WASHINGTON, D.C. -- Alternative energy, environmental marketing, reusing waste, personal sustainability - these are just a few of the issues affecting business sustainability that will become more important in the coming years.

The Institute for the Future has compiled these issues and more in the Map of Future Forces Affecting Sustainability, prepared for the Global Environmental Management Initiative.

The Map looks at six broad areas and lists what issues in those categories relate to people, regions, built environments, nature, markets, business and energy.

The six drivers influencing sustainability are, in the Map's word: an imperative for looking long, a planet at risk, marginal populations redefine the mainstream, participatory culture drives change, new commons create new value and a new material world.

The concepts covered in the Map ranges from forces already widespread to others that are just concepts and ideas. While not all of the forces will affect every business, the Map was designed to show companies the main topics so they can determine which ones will affect them and adjust their business strategies accordingly.

To go along with the Map, the Global Environmental Management Initiative has made a series of videos to explain the concepts behind the Map and how to fully utilize it.

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