The reality is that a meeting impacts the environment in a number of ways, including the greenhouse gases emitted during travel, electricity and water consumed during the events and hotel stays, paper used in brochures and handouts, materials and energy used for meals and promotional giveaways, and waste and greenhouse gas emissions associated with plastic water bottles.
If your company has made a commitment to green, it should extend to your meetings and other events.
What Makes a Meeting Green?
The Green Events Source Book defines a green meeting as one that "incorporates environmental considerations throughout all stages in order to minimize the negative impact on the environment." I have heard others define a green meeting as no meeting at all.
Having no meeting at all, though, is not always an option, so when a face-to-face gathering is necessary, the following six best practices will get you on the right track to greening your event.
Most are cost-neutral, while some will even result in cost savings. Johanna Walsh, CEO and eco-event planner at Twirl Management, sees more cost trades than cost increases. For example, by providing beverages in bulk you can cut your costs by nearly 30 percent, freeing up funds to pay for a shuttle from a public transit hub to the event.
|The Six Steps to Green Meetings|
1. Location, Location, Location: Pick a Green City and Venue
The majority of an event's carbon footprint (over 80 percent) will come from air travel. Therefore, the easiest way to reduce your footprint is to locate the event as close as possible to your participants.
Reducing waste and integrating recycling into your event will be much easier if you select a city that has a strong recycling program, and ideally a composting program as well. Two resources to help identify greener cities are listings put together by Popular Science and SustainLane.
Once you have selected your location, the next strategic choice is to select a green venue that integrates key sustainability practices. Unfortunately, there is no one comprehensive source that ranks and lists green hotels. For greener venues, Tamara Kennedy-Hill, Executive Director of the Green Meeting Industry Council recommends the listing of Green Seal Lodging. However, at this time the list only includes 20 properties.
If available, select a hotel with LEED certification, which ensures that the facility has been evaluated for energy efficiency, water savings, materials use and other sustainability-related criteria. In California, the Orchard Garden Hotel and the Gaia Napa Valley are LEED certified. The new green lodge and conference facility, Cavallo Point: The Lodge at the Golden Gate, is pursuing LEED certification and, through the Institute at the Golden Gate, provides a reduced rate to qualified non-profits.
Another option is to ask hotels to complete a questionnaire or add environmental criteria as part of your request for proposals (RFP). The U.S. Environmental Protection Agency has a 14-point check list that details key questions to ask. BlueGreen Meetings and The National Recycling Coalition's Green Meetings Policy provide model contract language and a checklist you can use in your RFP.
At a minimum, be sure the venue you select has a strong recycling program that includes clear signage -- you would be surprised how few hotels have a good system for recycling at events. Be sure to include recycling requirements, and other key environmental needs, in your contract.
2. Ban Plastic Water Bottles
“Eliminating plastic water bottles is one of the quickest and simplest ways to green your event.” according to Noelle Ferdon, senior organizer at Food and Water Watch, Serve drinking water in pitchers or at water stations, reducing your carbon footprint and the amount of waste produced.
Food and Water Watch offers a resource to help you plan a bottle-free event called Free Your Event From Bottled Water. U.S. Pure Water can help organizations set-up filtered water stations.