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Greensource provides T-shirts, jeans and other apparel made from a variety of greener sources, including organic cotton, bamboo and recycled polyester.
The cotton Greensource uses is grown in accordance with organic standards, and how the company processes and manufactures the jeans meets the voluntary Global Organic Textile Standard. All five of the company's manufacturing facilities have been certified to the standard.
Wal-Mart's Faded Glory label and Kmart's Route 66 brand will each offer men's, women's and children's jeans made with organic cotton.
In late 2008, the two retailers, along with Macy's and Kohl's, sold test quantities of organic jeans from Greensource. Based on the success of sales in Wal-Mart and Kmart, the companies will be offering organic jeans in higher volumes.
Every Greensource-made garment also comes with a tracking number, and consumers can plug those numbers in at Greensource's website to see the growing field, spinning mill and factory that piece of clothing came from.
Jeans photo - CC license by Kent Wang
Business
Progress!
Great to see the big guys getting on board with sustainability and transparency! This is huge progress when budget consumers have greener options. I teach a green marketing course and love to see these examples that I can use to show how things are moving ahead.
I'd like to see more of a shift on locally-produced goods as well (like http://mariahpower.com) but this is a great start.
Pete
http://ecomentum.com
Good for budget minded eco-geeks
Thank-you to K-Mart for offering green options to budget conscious consumers. I am a firm believer that everyone can live in an eco-friendly way, regardless of their economic restraints. I especially like the web site that allows consumers to find out more about how their product was manufactured. It's a great way to educate consumers and get them excited about doing the right thing for the planet.
http://www.greenat50.com
GAP should take notice!
It's great to see big companies like these offer organic clothing for everyday Americans. It's surprising that companies like the GAP that's synonymous with casual, everyday, cotton clothing hasn't already done this on a larger scale. What's up GAP??