Tropicana has earned fiber sourcing certification for its U.S. and Canada juice cartons; the company uses more than 40,000 tons of paper from SFI certified companies each year.
Fiber sourcing certification shows that a company has verified that at least 66 percent of its paper supply comes from SFI certified operations, but for Tropicana's products, 100 percent of the board is SFI certified.
Tropicana has been sourcing SFI certified paper since last year. Of its two primary carton supplies, one was certified in summer 2008 and the other completed its certification this January.
3M has earned SFI's Chain-of-Custody (COC) certification for all of its Post-it Note and Post-it Easel products made and sold in the United States. COC certification shows that a company has tracking methods in place to show how much fiber in products come from certified sources (either SFI, Canadian Standards Association or Tree Farm certified forests), how much is from non-certified sources and how much recycled content products have.
The SFI is one of several competing sustainable forestry certification programs in existence. It has been met with much criticism over differences between it and the Forest Stewardship Council and the fact that it was founded by members of the American Forest and Paper Association. The SFI has since reformed into a non-profit and has been endorsed by the Programme for the Endorsement of Forest Certification.
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