Mars Partners With TerraCycle to Turn Candy Wrappers Into New Products

Published April 21, 2009

TerraCycle has further expanded its reach into the waste stream through a partnership with Mars Inc. that will help TerraCycle reuse packaging from Snickers, Altoids, Big Red and many other brands.

The partnership with Mars encompasses a wide swath of Mars' food, drink, candy, gum and dog food products.

TerraCycle will be use both surplus and used packaging from the products, with Mars sponsoring collection brigades for its packaging waste.

Mars gum brands

The packaging will be upcycled into products like cell phone holders, laptop sleeves and messenger bags, adding onto the already wide range of items TerraCycle has found that packaging and other trash can be upcycled into.

The products included in the partnership include M&Ms, Snickers, Milky Way, Twix, Starburst, Skittles, 3 Musketeers, Juicy Fruit, Doublemint, Wrigley's Spearmint, Orbit, Extra, Freedent, Eclipse, 5, Winterfresh, Big Red, Life Savers, Altoids, Pedigree, Nutro, The Goodlife Recipe, Uncle Ben's, Seeds of Change and Flavia.

^{Candy - CC license by cyclone bill; gum - CC license by veeliam}

Terracycle uses collection programs

Anonymous, April 28, 2009 - 05:31

I saw a documentary on this effort. Schools and churches are collecting them. They are cleaned by Terracyle and then used.

Re-use of candy wrappers

Anonymous, April 27, 2009 - 06:05

How are they to get the used candy wrappers? People throw them in the trash (ideally) or they are found along roadsides, in parks, playgrounds, streams (as seen in this past weekend's Earth Day clean-up) so how exactly will this happen?

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Mars Partners With TerraCycle to Turn Candy Wrappers Into New Products

Terracycle uses collection programs

Re-use of candy wrappers

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Mars Partners With TerraCycle to Turn Candy Wrappers Into New Products

Terracycle uses collection programs

Re-use of candy wrappers

Register for GreenBiz Events