FREMONT, CA — Cosmetics giant Mary Kay cut its storage capacity and related energy requirements in half with the help of utility storage firm 3PAR, the company announced Monday.

Mary Kay, whose online business accounts for roughly 97 percent of its revenue, trimmed its storage costs by 20 percent using 3PAR’s highly virtualized storage infrastructure, which also resulted in administration time savings of 60 percent compared to legacy, non-virtualized storage.

"3PAR's advanced virtualization technologies helped us feel more comfortable with mixed workloads, and the platform's efficiency has allowed us to achieve administration time savings of up to 60 percent," Todd Thelen, Mary Jay’s technology leader, said in a statement.

The announcement comes on the heels of another touting 3PAR’s work with Martin’s Point Health Care, a nonprofit serving nearly 90,000 people in Maine, New Hampshire, Vermont and New York. 3PAR said last week it virtualized, consolidated, and expanded the storage infrastructure of Martin’s Point Health Care, cutting its total cost of ownership for storage by more than 60 percent.

Server and storage administration time has also been slashed by 75 percent, while capacity purchases have dropped by 25 percent. Another plus: Virtual copies of the SQL databases now take just seconds, compared to five to six hours previously required for a full physical copy. Configuration time has also declined by 85 percent.

"Nonprofits simply cannot afford to invest in technologies that don't offer a solid return on investment. The virtual datacenter introduces storage challenges that traditional technologies are not architected to address," David Scott, 3PAR president and CEO said in a statement last week. "Our utility storage systems have been developed with the demands of the virtual datacenter in mind, combining agility with both CAPEX and OPEX savings that enable organizations like Martin's Point to extend their resources and better serve their communities."

3PAR said in early August its work with CEDAR Document Technologies saved the company nearly $500,000 in reduced capacity requirements and avoided administration costs.

Virtualizing and optimizing storage is an increasingly common green IT project; In a recent Q&A, IBM's John Lamb talks about some of the first steps IT managers can take when looking at ways to cut costs and improve performance across an IT-intensive operation.