HARRISBURG, PA — Call it the first Earth Day event of the year -- and it's only January.

Computer retail giant D&H Distributing is building up to the 40th anniversary of Earth Day by encouraging its customers to promote green IT to computing end users.

The company's new contest aims to get its value-added resellers (VARs) to promote computer products that bear green IT certifications.

Steven Burke at ChannelWeb writes:

The D&H program, which runs from Jan. 4 to April 16, rewards solution providers with a point for each green product purchase. The "green" product determination is based on the distributor's ability to classify 4,000 line card products on its e-commerce system through green certifications such as Energy Star, Restriction of Hazardous Substances/Work for Electronic Equipment, Electronic Product Enviromental Assessment Tool, as well as TCO criteria.

Partners' progress will be charted on dandh.com. Every solution provider that hits 40 items is entered for a chance to win a Toyota Prius, which will be awarded on Earth Day on April 22. At press time, D&H had sold 347,395 green products, with 657 solution providers entered in the drawing.

The D&H promotion is more than marketing hype. The ability to classify products based on energy compliance and then for solution providers to follow through with specific ROI savings for customers is a big deal. Green is more than a political movement. It's all about reducing one of the biggest line items: electricity and power/cooling. It's also a major step toward reducing the 70 percent norm for IT budgets spent on IT maintenance with a slim 30 percent for competitive differentiation.

More details about D&H's competition is online at DandH.com.