Is 'Satino Black' the World's Greenest Toilet Paper?

Is 'Satino Black' the World's Greenest Toilet Paper?

Claiming that it has made the world's first carbon neutral toilet paper, manufacturer Van Houtum last Friday at the ISSA Interclean conference in Amsterdam, rolled out its new product, Satino Black.

At the conference, the company highlighted its many environmental attributes, saying that over the course of the last two years, the company has overhauled its production processes to achieve the following results:

  • 100 percent recycled content, at least 85 percent of which is post-consumer
  • Cradle to Cradle certification at the Silver lever
  • Ecolabel certified since 2008
  • Manufactured using 100 percent renewable energy

When added up, Van Houtum says this is the world's greenest toilet paper.

{related_content}"Black is the new green," Nick op den Buijsch, Concept Manager of Socially Responsible Entrepreneurship at Van Houtum, said in a statement last week. "Satino Black has been developed to get a step closer to the set environmental objectives with one simple act. This makes it possible for everyone to make a contribution to breaking through the unnecessary exhaustion of the natural resources on our planet."

According to the brochure for the new toilet paper and hand-towel line (available here as a PDF):

Satino Black is the end result of thinking ahead for many years about, "How can we minimize our impact on the environment?" Just before the environmental summit in Copenhagen, publications appeared to the effect that the use of toilet paper is among the top 5 domestic daily environmental 'eco-crimes'. Many consumers don't realize that most toilet paper is still made from live trees that are cut and processed for toilet paper. This is completely unnecessary. Toilet paper itself is a disposable product that disappears down the drain, it can not be recycled.